Priyagold forays into West Bengal with their new production unit in 2022

National, January 2022: Priyagold, the made-in-India Biscuit brand, opens its manufacturing unit in West Bengal. The plant has a daily capacity of 100 tonnes and covers the markets of West Bengal, the North Eastern States, and Orissa. It is the 8th manufacturing unit for Priyagold. The brand is all geared up to further increase its consumer base and cater to their exact snack time requirements

Speaking on the new plant setup, Manoj Agarwal, Director, Priyagold Group, stated, “We plan to extend our presence in Tier II and Tier III cities, making our product available to consumers across states. Going by our ethos of giving back to society, the new plant is sustainable and eco-friendly and has a capacity of 100 tonnes. With the setting up of this plant, we aim to generate employment opportunities for the people in the Eastern states. We are planning to enroll 400 people in the first quarter of 2022. This business move not only puts us on the map yet again focusing on strong brand recall, but we are also contributing to enhance the business and employment prospect for the economy and people of West Bengal respectively.”

The market for Priyagold is huge, with a turnover of Rs 1500 Cr and the target consumer is youth. Hence reaching out to the target segment, Priyagold has brand ambassadors like Kiara Advani and Disha Patani. Kiara Advani is the brand ambassador for their biscuits/cookies segment with products like Puff Creme, Butter Bite, Butter Delite, Marie Lite to name a few. Disha Patani is the brand ambassador for their chocolate segment with prominent brands like Hunk Bar and Snakker Choco Wafer. Now Priyagold even plans to enter into the premium chocolate segment and aims to increase modern trade sales.

The company has experienced a meteoric rise to the top of the food sector globally by expanding to cookies, cakes, confectionery, and juices/beverages. It is now available in more than 20 countries and it has firmly established itself as one of the industry’s top players. The popularity of brands like Butter Bite, CNC, Snacks Zig Zag, Marie Lite, Puff Creme, Butter Delite, Snakker Choco Sandwich Biscuits to name a few in biscuits and Hunk Bar and Snakker Choco Wafer in chocolate has enabled them to command a sizeable market share in biscuit and chocolate industries respectively, despite the fierce competition from well-established players in the industry.

About Priyagold

Shri. Ballabh Prasad Agarwal and his sons Shri. Manoj Kumar Agarwal, Shri. Navin Kumar Agarwal & Shri. Shekhar Agarwal established Surya Food & Agro Ltd. in the year 1994 under the umbrella brand Priyagold. With time, the family kept joining hands with new people who have become today’s valued customers. The family’s aspiration to provide good quality to the masses is reflected in its brand’s slogan “Haq Se Maango” which means that everybody is entitled to get a good quality product at the right prices. This policy of the company has driven the company to achieve such heights and develop a base as strong as Priyagold’s.

Millions of Indians have grown up eating Priyagold Biscuits over the past years. The company name has now become synonymous with India’s favorite biscuits. With the love and blessings of our customers, the company has experienced a meteoric rise to the top of the food sector globally by expanding to cookies, cakes, confectionary, and juices/beverages. It is now available in more than 20 countries and it has firmly established itself as one of the industry’s top players. The company has built a huge team of professionals on whom the company has got enormous trust and faith.

Priyagold produces scrumptious premium biscuits like Butter Delite, Namkeen Biscuits, and Snakker Choco Sandwich Biscuits and has done so for the past 27 years. The popularity of brands like Butter Bite, CNC, Snacks Zig Zag & Marie Lite have enabled us to command a sizeable market share in the biscuit industry, despite the fierce competition from well-established players in the industry. The company’s world-class factories boast high safety standards and are based in Greater Noida among many other locations in India. Since its establishment, the company has been able to grow its range of biscuits and expand our facilities, owing to strong brand building and distribution capabilities.

The company bakes daily with enthusiasm ensuring only the highest quality products are churned, day in and day out. The company’s passion lies in tradition, using only the best ingredients to make the tastiest product we can. Moreover, we source the flour for our products from one of the best mills in the business ensuring that we have a consistent and guaranteed supply of superior flour all year around. Furthermore, with the latest baking technology at our disposal, quality and safety are ensured. Such a mix of tradition and technology leads to the production of Priyagold’s quality products. Simply put, our goal is to be the top food manufacturer in India, making everyday moments a little more savory.

Owing to the determination of using liberal amounts of the best ingredients to create the tastiest possible products in a cost-effective manner, the umbrella brand Priyagold has resulted in creating brand equity for all our products globally. Owing to all these efforts today the name Priyagold is recognized as a true classic.

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