Fortune Foods Paints Bengal in Pujo Spirit with Spectacular Installations and Community-Led ‘Sobar Pujo’ Celebrations

~From landmark installations at Kolkata’s most iconic pujos to the heartwarming ‘Sobar Pujo’ initiative, Fortune Foods blended grandeur with generosity this Durga Pujo~

~By lighting up pandals across Bengal and bringing festive joy to children and the elderly, Fortune Foods reaffirmed that Durga Pujo is truly for everyone~

Kolkata, September 30, 2025: Fortune Foods, India’s No. 1 staples brand and part of AWL Agri Business Ltd (formerly Adani Wilmar Ltd), celebrated Durga Pujo in West Bengal this year with a powerful blend of large-scale festive visibility and heartfelt social outreach. The brand made a striking on-ground presence with a 7,000 sq. ft. branding takeover at Ultadanga Crossing, along with a breathtaking ‘Ek Chala Durga’ inspired installation at Deshopriyo Park.

Its celebrations extended across more than 100,000 sq. ft. of branding across 60 major pujos in Kolkata and 30,000+ sq. ft. in key towns of West Bengal, accompanied by immersive experiences such as a sky-LED walkthrough at the Tala Prottoy pandal and consumer engagement activities across 50 residential societies, making Fortune one of the most visible brands of Durga Pujo 2025.

“Durga Pujo is not just a festival it’s an emotion that unites food, family and tradition. Fortune has always been an integral part of Bengali households through staples like rice, atta, besan, sugar and edible oils. Many of these are also used as bhog offerings, which naturally weaves our brand into the rituals of the occasion. This year, we wanted to go beyond visibility and truly give back.”

Mukesh Mishra, Joint President – Sales & Marketing, AWL Agri Business Ltd.,

Staying true to that spirit, Fortune also continued its much-loved ‘Sobar Pujo’ (Everyone’s Pujo) initiative for the second year to ensure that the festival’s joy reaches those who may not otherwise experience it. Over 160 children from city orphanages were taken pandal-hopping to iconic pujos such as Kashi Bose Lane, Dum Dum Park Tarun Dal, Suruchi Sangha, Chetla Agrani, Tridhara, and Ballygunge Cultural, in collaboration with NGOs including Universal Smile, Development Action Society and DRCSC. Extending the warmth further, Fortune organised a special bhog distribution on September 28 and 29 across old-age homes, sharing more than 1,000 traditional bhog thalas with elderly residents in association with Big FM, with RJs and influencers amplifying the initiative across digital platforms.

Taking inclusivity beyond Bengal, the brand also launched a nationwide digital campaign ‘Pass on Your Bhog Thala to Make Someone’s Pujo Brighter’ inviting people across India to record themselves passing a symbolic bhog thala to their right. The videos will be stitched into a collective relay film that culminates in Kolkata, where Fortune will distribute meals to underprivileged communities. “Every shared bhog thala is more than food it’s a message of dignity, joy and togetherness,” added Mr. Mishra.

With its commanding festive presence and deep-rooted commitment to community, Fortune Foods reaffirmed its role not just as a trusted kitchen staple, but as a brand that truly embodies the spirit of Durga Pujo one that celebrates, includes and uplifts.