Hafele Launches Innovative Anamorphic Billboard Featuring Cricket Legend Sachin Tendulkar

Hafele, a global leader in interior solutions, has launched an innovative anamorphic billboard featuring cricket icon and brand ambassador Sachin Tendulkar, taking its B2C marketing to new heights. This dynamic and creative campaign brings together product innovation and cutting-edge media to showcase Sachin in his kitchen, powered by Hafele’s premium solutions.

The billboard serves as a powerful means to communicate Hafele’s purpose of 'Maximising the Value of Space. Together’ highlighting the brand’s commitment to offering exceptional home solutions. By fusing technology and design, the campaign enhances consumer engagement, presenting Hafele’s home and lifestyle products a must-have, especially during the gifting season.

Ms. Shweta Rangra, Head of Marketing, Hafele India, commented, “Partnering with Sachin Tendulkar reinforces our dedication to delivering premium products that truly enhance the living experience. This collaboration highlights Hafele’s forward-thinking approach, blending innovative products with creative marketing. Through this campaign, Hafele strengthens its brand presence and connects with the Indian audience, bringing its vision of transforming everyday spaces to life in a new, engaging way.”

The anamorphic billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts. The collaboration with Sachin Tendulkar enhances Hafele’s presence, positioning it as an aspirational brand that resonates with Indian consumers.

About Hafele India:

Established as a wholly owned subsidiary of Hafele Global network, Hafele India has been operating in India since 2003. An authority in the field of architectural hardware, furniture and kitchen fittings and accessories, the company also has a strong presence in synergized product categories like Home Appliances, Interior and Furniture Lighting, Sanitary Solutions, and Surfaces positioning itself as a complete solution provider for interior solutions in India and South Asia. Hafele India has a strong nation-wide presence through its offices and design showrooms spread across the country. The showrooms function as a one-stop-shop for all home interior and improvement needs - from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts.

About Hafele Brand Purpose: Maximising the value of space. Together.:

Hafele’s history is a story of consistent movement from furniture to the door into the room. Our path has led from functionality to atmosphere and connectivity and on to a sustainable view of the customer process – from product development to after sales support. In addition to our dynamic entrepreneurial spirit, this passion for meeting customer needs has been an essential part of our DNA since the foundation of the company by Adolf Hafele. And that is what we want to continue to strengthen in the future.

Hafele’s brand purpose, ’Maximising the value of space. Together,' serves as a guiding compass, leading us in crafting holistic and sustainable environments for our customers where they can enjoy the multiplied benefits of their living and working spaces.