Hafele Launches the Amara Series in Kerala, Revolutionizing Laundry Care with German Precision and Indian Craftsmanship

As we approach the festive season, Hafele is thrilled to launch the Amara Series ahead of the celebrations. Hafele, renowned for its commitment to premium quality and innovation, offers the Amara Series of fully automatic front-loading washing machines. Engineered in Germany and crafted in India, the Amara Series stands as a testament to unmatched durability and efficiency. These compact yet powerful machines are tailored to meet the specific laundry needs of Indian households, offering ultra-quiet operation and an optimal drum design that ensures exceptional care for your clothes. This new addition is the perfect fit for homes during the festive season, providing families with the convenience and reliability needed to handle festive laundry demands effortlessly.

The Hafele Amara Series boasts several advanced features, with Steam Shield technology leading the way. This feature harnesses the power of steam to deliver spotless and germ-free washing results, ensuring the highest hygiene standards for your garments. The Eco Wash function demonstrates environmental responsibility by using 10% less water than other machines on the market, which amounts to an annual saving of approximately 2,688 litres of water. These innovations highlight Hafele’s dedication to offering sustainable and effective solutions to its customers.

The popularity of high-capacity washing machines, especially 9kg and 10kg models, has seen a marked increase. This growth is driven by factors such as the preference for weekend laundry, the aim to decrease wash cycles, and the need to wash bulkier items like curtains and bedsheets. From 2022 to 2023, the market for 9kg front load washing machines expanded by more than 70%, while the 10kg segment saw a growth exceeding 100%. Hafele’s Amara Series, with its advanced energy efficiency and cutting-edge technology, is designed to meet these evolving laundry needs of Indian households.

Since 2014, Hafele’s Premium Appliances have consistently catered to the evolving demands of discerning customers by integrating cutting-edge technologies and providing comprehensive solutions. The Amara Series embodies the essence of longevity and reliability, as its name, derived from the word "Amara,” meaning “eternal” or "everlasting" suggests. This premier range of washing machines perfectly blends timeless endurance with contemporary sophistication, ensuring that each unit not only meets but exceeds the highest standards of quality and performance.

To celebrate the launch of the Amara Series, Hafele is running an exciting lucky draw contest through select dealers, where buyers have the chance to win amazing gifts with their purchases. Zero downpayment EMI schemes through Bajaj FinServ are also available, simplifying the process of owning one of our premium washing machines.

"In India, 45-50% of the demand for fully automatic front load washing machines originates from the southern region. Hafele has experienced remarkable growth in this area, particularly in Kerala, where our products are widely embraced. Our brand awareness in appliances is significantly higher in Kerala, highlighting our strong market presence and customer satisfaction in the region. With the introduction of the Amara Series, we are excited to offer Indian households a seamless blend of innovation, sustainability, and superior performance, perfectly timed for the festive season" 

 Balakrishnan Pillai, Business Head-Appliances, Hafele.

With the introduction of the Amara Series, Hafele continues to redefine excellence in home appliances, offering Indian households a seamless blend of innovation, sustainability, and superior performance. The Amara Series will be available nationwide, but it is currently being exclusively launched in Hafele showrooms across Calicut, Kannur, Kottayam, and Kochi. You can find the Amara Series at Eham, Kannankandy, Nikshan, and Nandilath, as well as through our trusted franchisees, Jimat in Thrissur and Dynamic in Kochi.