Palmonas Expands to 25 Stores Across India, Redefining Affordable Luxury For A New Generation

• Community-First, Tech-Led, and Trend-Driven: India’s Fastest Growing Jewellery Brand Marks a Transformational Milestone 

India, July 2025 — PALMONAS, the groundbreaking homegrown jewellery label that rose to national attention post-Shark Tank India, announces its expansion to 25 physical stores across the country, up from just 3 earlier this year. The brand is setting new benchmarks in the affordable luxury space by bringing design-forward, culturally resonant, and emotionally personal jewellery to a new generation of Indian consumers. 

"Luxury for me is in experiences, in acquired memories, in community. PALMONAS stands for that," says the founder. "We're not just a jewellery brand. We're creating spaces where people connect, express, and feel seen." 

From Idea to Impact: A Mission to Demystify Jewellery 

In just 6-7 months, PALMONAS has grown exponentially, fueled by its mission to demystify traditional jewellery and make it accessible without compromise. The biggest challenge? "Educating consumers on what demi-fine jewellery means. But Shark Tank gave us that turning point. It showed us people are truly ready for something new." 

Each PALMONAS store is designed as a community-first space, hosting intimate capsule events and gatherings to explore what personal luxury means in modern India. 

Introducing the Lab-Grown Diamond Edit: A Diamond Moment for Everyone 

In a market where diamond prices are sky-high and exclusivity dominates, PALMONAS flips the narrative with its Lab-Grown Diamond Collection. "Everybody deserves a diamond moment without breaking the bank," says the founder. These certified, sustainable stones embody a new kind of luxury : ethical, elegant, and entirely within reach. 

Evil Eye Collection: A Deeply Personal Tribute 

The Evil Eye Collection, inspired by cultural belief and personal faith, is a heartfelt addition to the PALMONAS line. "I have always believed in the concept of Nazar, and so do many Indian women. This collection is both protective and powerful." 

With bold charms, delicate amulets, and symbolic designs, the collection speaks to heritage and modernity in equal parts.

Who is the PALMONAS Woman? 

She is confident, carefree, and unapologetically herself. She doesn’t need permission to wear bold jewellery on a Tuesday or minimal stackables to a wedding. She shops for herself, not the occasion. 

PALMONAS pieces have consistently gone viral, not because of marketing tricks but because they emotionally resonate. "Every piece has connected with our community in ways that truly move us," the founder adds. 

What's Next: Tech Meets Emotion, City by City 

Looking ahead, PALMONAS plans to expand into every major Indian city, while also doubling down on consumer-first tech innovations like virtual try-ons and hyper-personalized shopping. With an unwavering focus on community building, PALMONAS continues to blur the line between commerce, culture, and connection. 

A Brand That Stands for More 

"We are already making a bold statement," the founder declares. "We are changing the norms of traditional jewellery and proving that 'being you' is the most powerful trend of all." 

PALMONAS isn’t just building stores. It’s building a movement, one piece of jewellery, one city, and one unapologetic woman at a time. 

Visit us across 25 cities or online at www.palmonas.com 

Follow us on Instagram: @palmonas_official 

For media inquiries: press@palmonas.com