Puratos India launches four new Innovative Products

Puratos India, the subsidiary of the Puratos International Group has launched four new innovative products that would revolutionize the Indian Bakery, Patisserie and Chocolate industry. These include Tegral Satin Purple Velvet EF, Fruitfil Range, Carat Supercrem Nutolade, and Tegral Red Velvet Sponge Mix. Each of these four products offers high quality ingredients, authenticity and convenience. These products have been developed by the Puratos Innovation team in response to increased consumer awareness and demand for global food with a local touch.

Mr. Ashish Seth, MD – Area Director, Puratos Food Ingredients India Pvt. Ltd. said, “The Indian consumers today want a perfect balance of great taste and novelty. Thanks to our global presence, to draw inspiration from, and R&D capabilities in India we have been able to tailor our products to match Indian preferences, values and functionality. We are now pleased to launch four high quality and innovative products based on the distinctive needs of consumers that we have been able to identify. With these new assortments we continue to respond to the evolving expectations of customers through constant innovation.”

Mr. Peter Deriemaeker, Markets Director, APMEA Region, Puratos Group said, “Puratos prides itself with an extensive in-house Global Survey, Taste Tomorrow, which is conducted across 40 countries with over 17,000 consumers. Taste Tomorrow Survey enables us to remain up-to-date with the ever-evolving consumer preferences and expectations. Invaluable insights generated through this tool forms the basis of Puratos’ innovation.”

Capitalizing on these trends, Puratos India has launched Tegral Satin Purple Velvet EF, a patisserie mix which is truly the next-level outcome of sincere innovation. Tegral Satin Purple Velvet EF contains natural colours and has a distinct berry flavour which all adds up to give finished applications the element of ‘wow!’ not just in taste but also in its visual appeal, owing to its inviting soft purple colour. Suitable for various applications such as celebration cakes, swiss rolls, bar cakes, berry pastries, marble cakes, cold cheesecakes and muffins.

Puratos’ Tegral Satin Purple Velvet EF has been well-received in other countries like Mexico, Iran, Malaysia, Philippines, Indonesia and China. This product is sure to create a buzz amongst customers following the launch of their last successful velvet; the Tegral Satin Red Velvet EF – which is now also available in an egg-based version as the Tegral Red Velvet Sponge.

Tegral Red Velvet Sponge has been especially designed for customers who wish to use a pre-mix in their egg-based recipe for a Red Velvet cake or pastry. Puratos India’s R& D team has developed this mix in response to the rising demand for this product from their customers. This delicious cake mix contains real cheese (powder) and natural colors. It combines optimal volume, aerated texture and rich taste that perfectly match the taste profile of Indian customers.

Fruitfil is a range of delicious fruit fillings which contain up to 30% natural fruit content. It has no artificial flavours and no artificial colors (NAFNAC) and is available in four exciting flavours - Blueberry, Strawberry, Mango, and Pineapple. It is the perfect ready-to-use solution for customers looking for natural fruit fillings for multiple applications such as cake layering, spreading on baked finished desserts, mixing with mousses, flavouring of milkshakes and many more. The launch of Fruitfils is a direct function of the Health & Convenience trend that was identified through Taste Tomorrow 2019 which says that consumers are consciously choosing more and more natural and healthy foods to compensate for their busy lifestyles.

Carat Supercrem Nutolade is a premium hazelnut filling which can be used for a variety of delicious topping, mixing and dipping. With 13% hazelnut and cocoa content, it has a rich nutty taste which is sure to delight everyone’s palate. It offers superior quality ingredients, a robust nutty taste, smooth & shiny texture, and good spreadability. There is no end to the range of finished applications that can be explored using this product. Topping (Waffles, Brownies, and Crepes), Mixing (Mousse), Center Filling (Pralines & Rochers), Dipping (Churros) and Spreading & Layering (Swiss Rolls) to name a few.

About Puratos Food Ingredient Pvt. Ltd. India:

Puratos India was established in 2008 in Mumbai, India. It manufactures and supplies a wide range of quality & innovative ingredients for Bakery, Patisserie and Chocolate businesses. It also offers Marketing tools and solutions to identify and suit the needs of customers and encourages excellence through training, demonstrations, and exchange of ideas in its Innovation Centers.

Puratos is a Belgium-based MNC with local subsidiaries in about 68 countries. Puratos Products are manufactured in more than 58 plants spread over 5 continents and sold in over 100 countries. The global headquarters is in Groot-Bijgaarden, near Brussels in Belgium. With a tagline ‘Reliable partners in innovation’, Puratos helps customers in delivering nutritious, delicious food leveraging new technologies, up-to-date consumer trends, and innovations in ingredients across countries of presence.