Raising the Bar: SOCIAL's #TheBoldType campaign turns up the celebrations of women’s achievements on International Women's Day

INDIA, 6 March 2024: SOCIAL, India’s collective of creative neighbourhood cafés, is celebrating the International Women’s Day with its new #TheBoldType campaign. The initiative aims to spotlight remarkable journeys and achievements of women creators, curators and entrepreneurs who have utilised SOCIAL’s community and co-working culture to make an impact.

As part of this campaign, SOCIAL has documented the journeys of three women, each narrating their unique experience and insights for upcoming professionals. Each video showcases the idea, resilience, innovation, and passion these professionals from various fields, underscoring SOCIAL's commitment to fostering an inclusive and empowering space.

The first video discovers the remarkable journeys of women creators and entrepreneurs who have found inspiration and support at SOCIAL. The second video celebrates the diversity and creativity of women curators shaping cultural experiences at SOCIAL. The final video gives a sneak peek into behind-the-scenes look at the visionaries and leaders behind the Impresario brand.

"These brand videos are a testament to the diverse talent and unwavering determination of women creators, curators, and impresarios who have excelled with SOCIAL. As a neighbourhood café, our spaces are meant to inspire connections and a feeling of belongingness by bringing together like-minded individuals. The #TheBoldType campaign is a celebration of these stories, the journeys, and amplify the voices of women at SOCIAL, who’ve driven positive change in their community and professions."

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd.

Furthermore, the International Women’s Day celebrations at SOCIAL do not stop here. On March 8th, SOCIAL is hosting Bar Takeovers, at select outlets in Mumbai (Khar SOCIAL), Bengaluru (Indiranagar SOCIAL) and Delhi-NCR (Saket SOCIAL), where talented female bartenders lead and curate an unforgettable evening of mixology, creativity, and celebration. Through this unique initiative, SOCIAL seeks to spotlight the exceptional skills, creativity, and leadership of women in the hospitality industry. But wait, there’s more! Through March 8 and 9, women can walk into their nearest SOCIAL outlet with their girl gang, and sisters to win exciting 1 + 1 on select drinks and cocktails, which is applicable at all SOCIAL outlets in India.

#TheBoldType campaign by SOCIAL serves as a powerful tribute to the resilience, creativity, and leadership of women creators, curators, and entrepreneurs. It highlights the crucial role of inclusive spaces like SOCIAL in nurturing talent and fostering positive change. This International Women’s Day, SOCIAL invites everyone in recognizing and applauding the remarkable achievements of women across diverse fields, and continue to strive for a more equitable and inclusive society.

ABOUT SOCIAL 

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high-energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience. 

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