Ready to set sail- Sector Gin. Living Root Distilling Company launches its new Gin

Mumbai, October 10th, 2022: The craft spirits industry in India continues to grow with new and bold innovations. The latest addition to the bevvy of Indian gins is Sector by Living Root Distilling Company. It is created to be not only unique but also an integral part of one’s journey. It includes the finest botanicals thus making Sector a premium spirit with a luxuriously smooth taste.

The production technique is what makes ‘Sector’ so unique. Living Root distils the base gin and the citrus distillate separately and then blends them together to create a gin that is perfectly balanced—being a London dry gin, along with the predominance of Juniper Berries from Italy which adds to the aroma along with coriander. Sector obtains its bright citrusy note from a mix of Valencia Oranges and Grapefruit from Turkey and a soft mouthfeel from turmeric and Orris. The Cubeb Berries, Cochin Ginger, and Lemon Balm give a well-rounded finish. With its distinctive botanical profile from around the world, Sector gin is a voyage on its own.

“Sector isn’t here to sell a story about how this bottle will change your life. It is simply a bottle of great gin that wants to be part of your life, the voyage you’re currently on. Sector will be a gin that stays with you through all the madness and the mundane.This is our first offering under Living Root Distilling Company and we have ambitious plans to scale and create an exciting product line in the alco-bev space in time to come”

Bharat Bhagnani, the founder of Sector Gin

Bharat wanted to craft a Gin with a classic yet distinctive taste that everyone could enjoy. Sector makes for a well-balanced gin that goes well as a simple G&T or with just about any cocktail you can think of. Whatever may be the occasion, wherever the destination may be, Sector is here to accompany you on your voyage.

Currently available in Goa at INR 850/- and in Mumbai at INR1650/-

About Living Root Distilling Company:

Living Root Bridges are a man-made phenomenon, made using natural resources, found in Meghalaya, India. These bridges are built by the local tribal folk, by extending together the roots of rubber trees from either side, with a stream in the middle. These bridges take almost 5 years to complete and once built, can last for more than 150 years.

Living Root Distilling Company, is a craft distillery and was formed with one intent - to create and distribute premium spirits. Like the Living Root bridges, they have a

similar approach when it comes to developing spirits and brands. They invest time, toil, and effort to develop products that will be appreciated, loved, and enjoyed by all for years to come. They are an innovation-first company that is out to create and market alcohol brands that look as good as they taste. They only choose the finest and the best ingredients, keeping in mind the highest quality standards. The first creation from Living Root Distilling Company is Sector, a London Dry Gin.

They are an independent distillery based in the sunny state of Goa.

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