National; 10.01.2024: Rebel Foods, the world's largest internet restaurant brand and the master franchise holder for Wendy's® in India, announced today the launch of Wendy's® first airport dine-in store at Kempegowda International Airport in Bengaluru. The new store launched in association with Travel Food Services, marks the brand’s entry into the Indian airport retail sector.
The cloud kitchen company exclusively operates Wendy's® cloud kitchen (delivery-only) and traditional restaurants across India and is now reinforcing its commitment to growing the brand presence across touchpoints. Wendy's® is currently present across 100+ locations in 20+ Indian cities and aims to reach 250+ locations over the next decade. The expansion comes as Karnataka has emerged as the second-largest Wendy's® market in India, following New Delhi. The new store is meticulously designed to serve both take-away and dine-in customers, operating 24x7 to accommodate the diverse schedules of travellers passing through the airport.
The new store will feature self-ordering kiosks to ensure a seamless and personalised experience. One can indulge in Wendy's® signature and flavour-fresh range, along with the globally renowned marquee products, including the iconic Frosty. The store will also allow passengers to enjoy burgers on the go with easy takeaway.
“As we mark the launch of Wendy's® first airport dine-in store at Kempegowda International Airport in Bengaluru, we're not just stepping into the Indian airport retail sector; we're entering a new era of culinary convenience. Over the last few years, we have worked extensively on making Wendy’s® accessible to wider audiences PAN-India, and the opening of this first store at the airport is a milestone in that journey. Our focus is on bringing the same taste and experience to 30+ million travellers who pass through Kempegowda International Airport, as Wendy’s® is known worldwide”
Ankush Grover, Co-founder and CEO - India and MENA, Rebel Foods
Rebel will continue to build the brand’s presence in India with digital expertise in delivery, automation and innovation. Since its launch in India in 2020, Wendy's® has also customized its menu to cater to Indian tastes and preferences including the Spicy Aloo Crunch Burger, its crispiest fries and the newly launched Flavor Fresh burger range that has some unique and refreshing burgers like Firebolt Tandoori burger, Lord Cheesynator and Nachoburg.
About Wendy’s® India:
Rebel Foods is the master franchise for Wendy’s® in India and operates both traditional and cloud kitchens. Present in 100+ locations across 20+ Indian cities through the Rebel network, Wendy’s® is cherished by customers for its dynamic flavours and numerous Indian innovations. Beyond global favourites, the core menu features Spicy Aloo Crunch Burger, the newly launched flavor fresh burgers and wraps along with the crispiest Fries. The exclusive "Flavour Fresh" range stands out as India's only selection of premium burgers by the brand, showcasing Wendy's commitment to delivering unique and delightful culinary experiences.
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