Domino’s Celebrates True Pizza Lovers This Pizza Day with an Interactive AR Experience

Noida, February 09, 2025 – This Pizza Day, Domino’s is celebrating the undying love for pizza with an immersive, never-seen-before experience. Through a first-of-its-kind Snapchat AR filter, innovative billboards, and cleverly crafted print ads, Domino’s is turning the world into a playground for pizza lovers.

 The campaign is a multi-touchpoint celebration that goes beyond digital. Larger-than-life billboards will use shadows and spotlights to create unexpected pizza slice visuals on the streets. Meanwhile, newspaper readers across Delhi, Mumbai, Pune, and Bangalore will discover a delightful surprise as print ads take the shape of a pizza slice, ensuring that Pizza Day is not just celebrated—it’s experienced.

 As the brand that brought pizza to India, Domino’s has been a part of countless pizza moments. This Pizza Day, it’s celebrating True Pizza Lovers—those who see pizza everywhere. Inspired by this idea, the campaign plays with shadows, patterns, and everyday objects to spark fun, pizza-inspired moments.

 Bringing its technology-first approach to life, Domino’s is introducing a unique Snapchat AR filter that transforms everyday triangular shapes into pizza slices. This innovation not only makes the love for pizza more interactive and shareable but also reinforces Domino’s commitment to leveraging cutting-edge technology to enhance customer experiences.

 Chella Pandyan, Chief Marketing Officer of Domino’s India, shared his excitement about the campaign: "Pizza isn’t just a meal; it’s a feeling. And for true pizza lovers, pizza is everywhere. This campaign is our way of celebrating that love—whether through an interactive AR experience or a billboard that surprises you. We want to make Pizza Day a moment of joy, creativity, and connection for every pizza lover out there."