Haldiram’s unveils Rakhi 'DO DOONI MITHAAS‘ campaign with curated Raksha Bandhan hampers

Celebrate Raksha Bandhan with Haldiram’s exclusive ‘DO DOONI MITHAAS’ hampers. Discover sweet treats that honor the bond of siblings this festive season.

Hospibuz

05 Aug 2025 16:23 IST

New Update

New Delhi, August 5, 2025: With Raksha Bandhan being just around the corner, Haldiram’s—India’s leading sweets brand—has unveiled the all-new ‘DO DOONI MITHAAS, Itni Sweet hai Rakhi ki Treat’ campaign. As part of the campaign, the brand has unveiled an exclusive range of mindfully curated gift hampers, aiming to aid brothers and sisters to cherish the timeless bond through taste and tradition.

The gifting collection features packaged gifting boxes—Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, and indulgent hampers like Rishton Ki Mithaas and Khushiyon Ka Bandhan. Every hamper features a good mix of Haldiram’s traditional mithai and modern confectionery, making them an ideal gift for celebrations between brothers and sisters of all ages.

Speaking on the launch of the Raksha Bandhan campaign Do Dooni Mithaas, Kailash Agarwal, President – Retail QSR, Haldiram’s, said “Raksha Bandhan is a festival rooted in love, nostalgia, and the bond shared between siblings. With our specially curated Rakhi gift hampers under the 'Do Dooni Mithaas' campaign, we aim to double the sweetness of these cherished moments. This exclusive range is designed to offer not just delicious treats, but also heartfelt memories in a box.”

The limited-edition hampers are now available at all Haldiram’s outlets and can also be ordered online through Zomato, Haldiram.com, and E-com (Amazon and Flipkart).

Watch the Campaign here: https://www.instagram.com/p/DM72UFux0uO/