McDonald’s Introduces a New Avatar of Shake Shake Fries Called ShakaShaka

New Delhi I 10th March 2025: Call it divine intervention, musical inspiration, or simply mockumentary-style comedy. McDonald's India - North and East has launched a unique and humorous campaign, "Shakashaka," transforming their popular Shake Shake Fries into a musical instrument. The campaign centres around the story of Papaji, a "musically blessed gentleman" who discovers the potential of the Shake Shake Fries bag to produce vibrations of the cosmos.

“At McDonald’s, we believe every meal should be more than just delicious! Our Shakashaka campaign is designed to turn dining into an interactive, fun-filled moment where great taste meets excitement. With every sprinkle, shake and bite, you become part of the flavor adventure, making each meal uniquely yours. Get ready to shake things up and make every meal a celebration of flavor, fun and excitement! Through this campaign, we are hopeful of further strengthening our leadership in offering unique and memorable dining experiences to customers.”

Rajeev Ranjan, Managing Director, McDonald’s India – North and East,

With Papaji, McDonald's India – North and East takes everyone on a journey of musical discovery with its crunch and crispiness as he assembles his cult of Shakashakers. Papaji's revelation leads to the birth of "Shakashaka," a new avatar of the fries that teaches the world the art of Shak-ing, Shuk-ing, and Shik-ing their way to musical enlightenment. For example, he says, "Fries may be French, but the sounds they produce are universal." Papaji has hosted live classes at select McDonald's locations, inviting everyone to join his "cult of Shakashakers."

The campaign taps into the insight that fans love shaking the Shake Shake Fries as much as they love eating them. By leveraging the power of music, a core element of Gen Z's identity, McDonald's has turned a simple food ritual into an immersive and shareable experience.

Beyond entertainment, the campaign also introduced McDeal, an accessible option starting at Rs 69. Now, customers can enjoy:

· McChicken Patty + Piri Piri Seasoning at Rs 69

· McAloo Tikki Burger + Piri Piri Fries at Rs 79

· Veg Surprise/Chicken Surprise + Piri Piri Fries at Rs 89

About McDonald’s India - North and East:

McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. Serving a variety of menu options made with high quality ingredients sourced locally, McDonald’s is committed to delivering the highest quality restaurant experience to millions of customers annually at close to 190 restaurants and 75 McCafé across North and East of India. The company provides direct employment to more than 5,500 people. With a customer-centric approach, McDonald’s restaurants operate through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants and McDelivery for customer convenience. McCafe is McDonald’s in-restaurant, coffee brand making great-tasting coffee accessible to coffee lovers worldwide, offering Barista crafted,

great-tasting coffee, hot and cold beverages, and delectable food choices at affordable value, served in a warm and welcoming environment.

As a community-centric brand, McDonald’s provides employment opportunities to less-privileged sections of society through its McDonald’s for Youth program. Launched in 2022, the program aims to benefit close to 2,000 less-privileged people by 2025 from less-privileged communities. For more information and updates, please log on to www.mcdindia.com, or follow Facebook, Instagram, Twitter, YouTube and LinkedIn.