Rising Demand and Changing Preferences: VBev Seeks to Lead India's Alco-Beverage Revolution

• Plans to establish strategic partnerships with distributors and retailers, enabling its products to reach more cities and towns, including Tier II and III locations
• VBev will focus on introducing and promoting premium category alcohol

India, 09th August 2023: VBev, one of India’s leading importers and distributors of foreign liquor brands in India, recently announced its expansion plans for the next five years. With a steadfast vision, VBev aims to establish itself as a leading player in the Indian Alco-Beverage market.

The company's growth strategy is underpinned by a focused approach towards distribution, brand development, team strength, and strategic partnerships.

"At VBev, we are committed to driving exceptional growth in the Indian Alco-Beverage industry. Our vision encompasses a comprehensive approach that leverages our strengths, expands our distribution network, nurtures our brands, and fosters strategic partnerships. We are dedicated to offering unique experiences to our consumers and firmly establishing ourselves as the leading player in this exciting market."

Sumedh Singh Mandla, CEO of VBev

VBev positions itself as a key importer, catering to knowledge-seeking consumers who are constantly seeking new trends and experiences in the alco-bev space. The growth in the premium segment is primarily driven by the young and affluent consumer base aged between 21-45 years, with higher spending power. While Whisky remains the leading category in the Indian Alco-Beverage market, followed by Brandy and Rum, consumers are increasingly open to exploring new categories, including Wine, Tequila, Vodka, Shooters, and Cocktails.

The demand for premium quality Alco-Beverages is witnessing rapid growth in India's metros and Tier II/III cities, driven by rising disposable income and heightened consumer awareness. Shifting consumer preferences, escalating income levels, and a greater awareness of international developments are propelling the remarkable evolution of the Alco-Beverage industry in India.

Infused alcohol beverages, especially flavored vodka and gin are gaining significant popularity due to the burgeoning nightlife culture in India. VBev is actively capitalizing on this trend, and the company highlights the growth of segments such as Cocktails, Tequila, Gin, and Malt Whiskies, fueled by consumers' pursuit of quality experiences and global trends.

"As we forge ahead, we are excited to announce our plans for 2023-24, which includes the introduction of premium categories such as Cognac, Whiskies, and Tequila. These carefully curated offerings will provide our discerning consumers with unique and memorable experiences, further cementing our position as a leading player in the Indian Alco-Beverage market."

Sumedh Singh Mandla, CEO of VBev

With a vision of achieving strong double-digit growth over the next five years, VBev aims to establish itself as a leading player in the Indian Alco-Beverage market and are focusing on a strong double-digit growth over the next 5 years.

About VBev

VBev is a dynamic company established for the import, marketing, sales and distribution of international wine, beer and spirit brands across the Indian sub-continent. VBev’s mission is to grow the size of the international alco-bev market in the Indian sub-continent and to build equity for its shareholders and the

brands they represent. The business is driven by key fundamentals; passion, team work, market intelligence, education, service excellence and innovation.

For more information, please visit: https://vbev.co.in/

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