Roastery Coffee House Expands to Finland; Becomes India’s First Coffee Brand to Set Shop in the European Continent

• The brand is committed to promote the Indian specialty coffee and the sustainable farming practices by the Indian coffee farmers
• The brand is committed to offering a sustainable, zero-waste ethos
• Roastery Coffee House will host regular pop-ups in Helsinki till March 2024, in tandem with its operational website, setting the stage for the grand inauguration of the Roastery Coffee House Cafe in Helsinki

India, December 2023: Established in 2017 as a Specialty Coffee Roaster in Hyderabad to foster coffee culture and bring coffee lovers together, Roastery Coffee House is expanding its legacy to Finland. The brand has become India’s first coffee house to ever expand to the European continent with its entry to the land of Finns, also known for its highest per-capita coffee consumption globally. The expansion plans are already in motion and began with a stellar 3-day coffee pop-up event in Helsinki on the 15th, 16th, and 17th of December 2023, held at ISO Roobertinkatu 30.

The pop-up, which witnessed a robust footfall of around 300 people, unveiled India's finest specialty coffee, "Monsoon Malabar," as the crowd favorite. This overwhelming response highlighted the potential of introducing high-quality Indian coffee to the discerning Finnish market.

Indian Coffee estates ardently believe in cultivating coffee trees in an environmentally friendly manner in dense forests to produce the finest shade-grown Arabica coffee. Unlike other coffee-producing countries, India does not farm coffee commercially and believes in being in one with nature without compromising the biodiversity of the forest. Roastery Coffee House is committed to catapulting the awareness of Indian specialty coffee and Indian coffee farmers highlighting the sustainable coffee farming practices of India to the world.

Roastery Coffee House is set on a trajectory of regular pop-ups till March 2024, in tandem with its operational website, setting the stage for the grand inauguration of the Roastery Coffee House Cafe in Helsinki. They are committed to offering a sustainable, zero-waste ethos and provide customers with a diverse array of Indian coffee from estates like Thogarihunkal estate, Baarbara estate, and Tribo estate.

Expressing his excitement on the milestone, Nishant Sinha, Founder of Roastery Coffee House commented, “This is more than just coffee; it's about creating an experience, and a journey of flavors. What started as a small venture dream to make specialty coffee accessible in India, Roastery Coffee House is now set to make global waves by creating a name for an Indian brand in Europe. Our decision to expand to Finland stems from a shared passion for premium coffee between the two countries.”

This move is not just about offering a café experience; it’s about orchestrating a cross-cultural coffee journey. As the rich, intense flavors of Indian Arabica coffee intermingle with the refined Finnish palate, patrons can also explore a curated selection of Indian artifacts and the exquisite pashmina stoles from Kashmir on the brand's official Finnish website.

During the pop-up, Roastery Coffee House gleaned invaluable feedback. The brisk sale of 250 packets of freshly roasted coffee beans in just three days and over 200 cups of specialty coffee highlighted the brand's appeal. Recognizing the resonance of the story behind Indian coffee—its journey from farm to cup—the brand is now poised to accentuate India's ascendancy in producing top-tier coffee. A renewed focus will be on emphasizing the traceability and sustainable practices entrenched in Indian coffee farming.

What sets the brand apart is their dedication to brewing perfection. The coffee is meticulously crafted using distinct global techniques such as French press, aero-press, pour-over, syphon, and more. However, it does not just stop there—Roastery Coffee House takes innovation to the cup by infusing fresh ingredients like cardamom and cinnamon to their blends, creating a symphony of flavors that make the palate come alive.

Roastery Coffee House has rapidly become a beloved coffee haven, with a strong presence in Hyderabad, Kolkata, Noida, Lucknow, and Jaipur. Now, the brand is ready to conquer the Finnish coffee tapestry.

About Roastery Coffee House

Roastery Coffee House, established in 2017 as a Specialty Coffee Roaster, has swiftly become a beloved destination for premium coffee enthusiasts in India. Its success in Hyderabad led to expansions in Kolkata, Noida, Lucknow, and Jaipur in subsequent years. Founder Nishant Sinha's vision, inspired by the underconsumption of high-quality Indian coffee, emphasizes a crop-to-cup approach. Beyond a diverse coffee portfolio, the Roastery pioneers the use of discarded coffee peels to create Cascara, introducing this innovative concept in India. The cafe's commitment to sustainable practices includes a zero-waste model and supporting farmers' socio-economic growth. Boasting a homely ambiance and fresh, live brewing, Roastery Coffee House stands out with its unique, unbranded space inspired by nature's rawness.

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