Salad Days expands its footprint to Mumbai; charts 2024 growth plans with strategic fundraising initiatives

Delhi, 13th February 2024: Salad Days, a trailblazing healthy foods brand announces the opening of its first cloud kitchen in Mumbai’s Chandivali area, located in Andheri East. Following this, the brand is set to establish additional kitchens across Mumbai, targeting high-potential zones such as Andheri West, Lower Parel, and Khar. With plans to open four cloud kitchens in the first phase of Mumbai expansion, its goal is to acquire half a million customers in the city over the next two years. This step aligns with the brand’s larger growth strategy of marking its presence in three major geographies including Delhi-NCR, Bangalore, and Mumbai. 

“The launch of our first cloud kitchen in Mumbai is a big milestone for Salad Days and sets the right tone for our growth plans for 2024. Mumbai, with its diverse and discerning audience, presents a thrilling opportunity for us to bring our various offerings to its residents and align with their food habits. Drawing from our successful experiences in Delhi NCR and Bengaluru, we are confident that our quality, consistency, and taste will win the hearts of our valued customers in Mumbai as well. We are also exploring strategic avenues to raise funds that will further support our expansion and enhance our presence in key markets.”

Varun Madan, Founder & CEO, Salad Days

Since its establishment in 2014, Salad Days has been at the forefront of transforming the culinary landscape of India, by championing a healthier lifestyle through its delectable and nutritious meals. The brand's vision is to make salads and other wholesome choices a regular part of Indian households' dining habits. Salad Days demonstrates its commitment to quality and sustainability through a network of 15 strategically located cloud kitchens in the Delhi-NCR and Bangalore regions. Additionally, the brand operates two central kitchens and an organic farm in Vasant Kunj (Delhi), cultivating a variety of fresh produce for its menu.

Salad Days boasts off an extensive and health-focused menu, featuring salads, grain bowls, baguette sandwiches, pita pockets, overnight oatmeal bowls, soups, cold-pressed juices, smoothies, and desserts. Also catering to diverse dietary preferences such as Keto-friendly, vegan, detoxifying, gluten-free, and lactose-free, the brand currently sells its offerings through home channels as well as India's leading food delivery aggregators, Swiggy and Zomato. Salad Days is dedicated to making affordable, healthy, and delicious food options accessible to a broader customer base throughout the country.

About Salad Days:

Founded by Varun Madan in 2014, Salad Days is a predominant brand in the healthy foods’ category. Driven by its vision to enable a healthier lifestyle in India, it is a swiftly growing food tech that aims to revolutionise the food landscape of the country. The brand believes that salads are not just sides, but rather full and satisfying meals that can contribute to one’s overall well-being. By offering affordable, healthy, and delicious food options, Salad Days aims to position salads and other nutritious meals, as regular meal choices in Indian households. 

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