SALUD Beverages bags 1 Double Gold, 1 Gold and 1 Silver at the CWSA Best Value 2022 competition in Hong Kong

India, May 2022: Urban lifestyle brand Salud Beverages made its mark at the CWSA Best Value 2022 competition in Hong Kong coming away with multiple medals for three of its ready-to-drink gin refreshers. Salud G&T 2.0 Cucumber won the Double Gold, while Salud G&T 2.0 Lavender and Salud G&T 2.0 Original walked away with a Gold and Silver respectively.

"It has been an absolute honour for us to win the double gold, gold and silver medals for our offerings of gin refreshers. It's a great feeling to get validation on a global platform like the CWSA Best Value competition and makes our belief in what we do stronger." says Ajay Shetty, Founder, Salud Beverages.

Salud has been stirring up the ready-to-drink segment in India by uncomplicating the drinking experience with its Gin Refreshers since its launch in 2020 and this win adds another feather to its cap.

"The crafting and refining of each Salud gin refresher was done keeping an eclectic modern global palate in mind, while being an ode to the new Indian consumer whose tastes increasingly align with their world counterparts. These awards are a reaffirmation of our efforts to create spirits that uncomplicate the drinking experience and have universal appeal," adds Master Blender, Sid Kumar.

The CWSA is the biggest & most prestigious wine & spirits competition in Hong Kong. All judges are carefully selected for being the top buyers of wines and spirits for this market and are importers, distributors, retailers and sommeliers. Wines and spirits enter from 55 countries and are blind tasted. CWSA Best Value recognises luxury products from fashion through to wine, at every price point including the highest, that embody exceptional value. CWSA medals are also a direct way for consumers and distributors to recognise a quality spirit at a glance.

Salud was one of the top performers at the competition amongst a number of other brands from 55 countries around the world, cementing its reputation as the go-to for uncomplicated ready-to-drink high-quality offerings.

About Salud:

The brand may be called Salud Beverages, but it is so much more than that. It is an urban lifestyle brand, aspiring to go global, with life and lifestyle as its ethos, a mindset that is inclusive, and an appeal that is universal. It aims to give people modern, exclusive, socially responsible and exciting ways to bond with their tribe, connect with themselves, and celebrate life in a whole new way – Life 2.0!

It all began with G&T 2.0 – a ready-to-drink gin and tonic that opened up a whole new segment in India for consumers looking for something fresh, convenient, easy to drink. Salud has since expanded to an entire range of ready-to-drink gin refreshers with truly modern vibes and flavour profiles, and an image that caters to its target audience by being gender agnostic. It is a completely inclusive and diverse brand; it is for everyone.

The beverage range will expand to a variety of natural flavours in the alcoholic and non-alcoholic space, each with the trademark Salud vibe of freshness, modernity and easy style. Continuing the journey of Salud beyond the alcobev space, are affiliations with music, fashion and other upcoming lifestyle experiences that will fall under the Life 2.0 umbrella. 

Salud's key investors are Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI, speed scaling partner. Salud was founded by Ajay Shetty, ex-banker turned entrepreneur who successfully sold his previous wine venture, to lead and build a whole new lifestyle brand.

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