Sarovar Hotels announces its second hotel in Jammu & Kashmir; Viraj Sarovar Portico, Jammu

Jammu; December 13, 2019: Sarovar Hotels Pvt. Ltd. announces the opening of second hotel in Jammu & Kashmir with Viraj Sarovar Portico, marking the group’s footprint in Jammu and its growing presence in the state. Viraj Sarovar Portico will complement Sarovar’s existing hotel RK Sarovar Portico, Srinagar.

Viraj Sarovar Portico is an upscale contemporary hotel strategically located in Bari Brahmana which is one of the biggest industrial hubs of Jammu. This will be Sarovar’s 84th hotel in operation.

Designed to welcome the modern and savvy traveller, Viraj Sarovar Portico offers rooms and suites with modern amenities, a well-appointed retreat for corporate and leisure travellers.

The hotel features flexible banqueting options from 2300 sq. ft. to 31000 sq. ft, ideal venues for weddings to private parties, exhibitions, corporate events/conferences. Banquet functions capacity goes up to 2500 guests.

For dining and entertainment, the hotel offers “Flavours” -an all-day dining multi-cuisine restaurant, “Zing” - a lounge bar offering a choice of premium beverages with flavoursome finger food. Terrace Grill, rooftop restaurant, where guests can lounge by the pool as they sip innovative cocktails and delectable nibbles.

To reinforce that feeling of relaxation, Viraj Sarovar Portico offers Nirvana Spa, at which trained therapists ease and relax guests with a wide variety of treatments. In addition, the hotel has a well-equipped gym, swimming pool, and complimentary Wi-Fi. The hotel is about 6 km away from Jammu city and railway station and 10 Km from Jammu airport.

Managing Director of Sarovar Hotels & Resorts Mr. Ajay Bakaya said, “We are delighted to further expand our presence in the state. With Jammu and Kashmir emerging as one of our key markets, we look forward to further growth and increased traffic contribution from our hotels here. We will continue to focus on our expansion and also strengthen our position as we look to spread farther across North India.”

“We are delighted to associate with Sarovar Hotels and Resorts. We aim to cater to both corporate and leisure travelers. The property is optimally located and is serene yet easily accessible. We recognized the demand of a business hotel in the locality and are confident our offering will enthrall our clientele” Mr. Choudhary Jagar Singh, Managing Director, Viraj Sarovar Portico.

ABOUT SAROVAR HOTELS & RESORTS

Across India and Beyond...

Sarovar Hotels & Resorts is a leading hotel management company and one of the fastest-growing chains of hotels in India. Headed by a team of industry veterans, the Company manages 80 operational hotels in 50 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel brands. The brands cover the 3, 4 and 5-star spectrum. Sarovar Hotels also operates a Corporate Hospitality Services division with the management of services at various prestigious Business Schools. With 13 regional sales & reservations offices located across India, Sarovar Hotels & Resorts is one of the largest and most diverse hotel management companies in the country today.

Sarovar Hotels is part of Paris headquartered Louvre Hotels Group, a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group’s historic brands (Golden Tulip, Royal Tulip, Tulip Inn, Première Classe, Kyriad, Campanile,) and

three brands of Sarovar network in India. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 2nd largest hospitality group in the world.