Sarovar Hotels & Resorts Launches an Affiliate Business Model to Bolster Business Growth

Signs multiple hotels with Bangalore-based Grand Continent Hotels

Gurugram, 22nd Jan 2024 : India’s fastest growing group of hotels, Sarovar Hotels & Resorts announced its latest business model – A Sarovar Affiliate, a model that will position the group on a rapid trajectory of growth and expansion to meet its business plan for the next five years.

With the launch of this model, the group foresees bringing a large number of hotels into its existing portfolio within the mid-market and premium categories across India.

The first agreement in this direction has been signed with Bengaluru-based Grand Continent Hotels to manage its upcoming hotels across key metropolitan and secondary cities pan India. With this development, Sarovar will add over 10 hotels in the next five years to its proliferating portfolio.The recently opened hotels include a 45-room hotel Grand Continent Hosur, Tamil Nadu, and a 48-room hotel Grand Continent Hebbal, Bengaluru.

Under the new agreement, Sarovar Hotels & Resorts will extend robust sales and marketing support to Grand Continent Hotels which stand to gain from Sarovar’s wide network of Regional Sales Offices (RSOs) across eleven cities and Louvre’s global distribution platform.

“We are pleased to introduce a flexible, limited-services and bespoke model that addresses the paradigm shift being experienced globally. Businesses are exploring and discovering possibilities of alliances and partnership opportunities which forge businesses on a fast track and offer scalability and our Affiliate business model is an important step in this direction.”

Ajay K Bakaya, Managing Director Sarovar Hotels & Resorts and Director, Louvre Hotels India

“We are excited to partner with Sarovar Hotels & Resorts which enjoys a legacy of size & scale and are delighted to become the first to enter into an arrangement for sales & marketing support that is effective, efficient and paves business growth & success for both the groups,” said

Ramesh Shiva, Managing Director Grand Continent Hotels Pvt Ltd.

ABOUT SAROVAR HOTELS PVT. LTD.

Sarovar Hotels Pvt. Ltd. is a leading hotel management company and one of the fastest-growing chains of hotels in India. Headed by a team of industry veterans, the Company manages over 100 operational hotels in 70+ destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel, and Golden Tulip brands. The brands cover the 3, 4, and 5-star spectrum. Sarovar Hotels also operates a Corporate Hospitality Services division with the management of services at various prestigious Business Schools. With 12 regional sales & reservations offices located across India, Sarovar Hotels & Resorts is one of the largest and most diverse hotel management companies in the country today. Sarovar Hotels is part of Paris's headquartered Group Du Louvre, a major player in the global hospitality industry, with a portfolio that now includes 1700 hotels in 60 countries. Sarovar operates a full hotel offering, spanning 3 to 5 stars, with Group Du Louvre’s historic brands (Golden Tulip, Royal Tulip, Tulip Inn) along with Sarovar brands.

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