Sarovar Hotels scales up presence in J&K state with a new hotel in Jammu


New Delhi, January 14, 2019– Sarovar Hotels and Resorts steps into yet another destination in Jammu & Kashmir with the signing of Viraj Sarovar Portico, Jammu. This will be Sarovar’s second hotel in the state of J&K after RK Sarovar Portico, Srinagar, expanding the group’s overall footprint in India.

Viraj Sarovar Portico, Jammu, is strategically located in the epicenter of corporate, educational & industrial areas of Bari Brahmana. Those on leisure trips can adore the beauty of holy shrines and other tourist destinations. The hotel is in close proximity to Jammu Airport and railway station.

Designed with keeping modern travelers in mind, the hotel when operational in mid-2019, will offer 45 tastefully designed rooms with contemporary amenities and extensive banquet facilities for up to 5000 guests. The other facilities are car parking for more than 300 cars, Gymnasium, Spa, Bar, and an outdoor Swimming Pool.

Commenting on the development, Anil Madhok, Executive Chairman, Sarovar Hotels & Resorts, said “This announcement is aligned with our strategy of expanding and driving growth across all emerging destinations. Jammu is the nearest airport for connecting to Vaishno Devi, one of the most revered pilgrimage destinations in North India and we are delighted to service the needs of the travelers, with a hotel offering best in class facilities and services in Jammu”.


Across India and Beyond…

Sarovar Hotels & Resorts is a leading hotel management company and one of the fastest growing chains of hotels in India. Headed by a team of industry veterans, the Company manages 80 operational hotels in 50 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel brands. The brands cover the 3, 4 and 5 star spectrum. Sarovar Hotels also operates Corporate Hospitality Services division with the management of services at various prestigious Business Schools. Geoffrey’s, the popular English Pub brand operates at multiple destinations across India. With 12 regional sales & reservations offices located across India, Sarovar Hotels & Resorts is one of the largest and most diverse hotel management companies in the country today.

Sarovar Hotels is part of Louvre Hotels Group, a major player in the global hospitality industry, with a portfolio that now includes 2,500 hotels in 52 countries. It has a full hotel offering, spanning 1 star to 5 stars, with the Louvre Hotels Group’s historic brands (Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the 5 brands of the Sarovar network in India, and 4 Chinese brands (Metropolo, Jin Jian Inn, Bestay, Goldmet Inn). Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., the 5th largest hospitality group in the world.