Seniority promotes wellness for the elderly on International Day of Yoga

~ Hosts ‘Rejuvenate by Seniority’ yoga session in Pune with over 500 attendees ~

Pune, 22st June, 2019: Seniority, India’s largest shopping destination for senior citizens, hosted a yoga session for senior citizens to celebrate the ancient Indian practice of yoga on the occasion of International Day of Yoga. One of the largest gatherings of its kind, Seniority organized the session for the second year in a row, to promote the need for better health and well-being among senior citizens and their family members. The event was graced by Chief Guest, Shri Jagdish Mulik, MLA from Vadgaon Sheri, Pune.

Around 500 attendees assembled to perform various breathing exercises, yoga poses (asanas) and meditation under the guidance of Mr. Datta Alekar, Meditation and Wellness Coach, associated with The Art of Living Foundation since 2003. He has travelled all over Maharashtra for more than a decade to teach Yoga and Meditation and is a QCI Certified Level 2 Yoga Teacher.

Seniority aims to promote a healthy lifestyle among people, especially senior citizens, by encouraging them to practice yoga and meditation. It encourages a balanced development of the mind and body, as well as improves immunity among the elderly. The first edition of ‘Rejuvenate by Seniority’ in 2018 witnessed the largest congregation of over 400 senior citizens performing hatha yoga at the same time, for which it was recognized by the Limca Book of Records.

Ayush Agrawal and Tapan Mishra, Co-founders, Seniority, said, “Yoga helps in both physical and mental well-being of people, irrespective of age and gender. We understand the healing power of yogasanas and believe in the importance of making it a part of our daily lives. On the occasion of International Day of Yoga, we encourage the elderly and their family members to adopt a healthy lifestyle through our ‘Rejuvenate by Seniority’ initiative.

This is the second year in a row that a yoga session of such magnitude has been organized for them and we are truly humbled by the overwhelming response we have received. We hope to continue living up to our brand ethos of ‘Live Evergreen’ and promote an active way of life among people for many more years to come.”

Shri Jagdish Mulik, MLA from Wadgaon Sheri, Pune said, “I personally practice yoga and believe in the power of healing through meditation. Seniority has taken a wonderful initiative to promote this practice on the International Day of Yoga and I am delighted to witness the huge gathering of people who want to make a difference in their lives through yoga.”

About Seniority:

Seniority, an RPG Group Company, is India’s largest shopping destination for senior citizens. With a thoughtfully curated product portfolio of over 6000 products ranging from medical and wellness to leisure and lifestyle, the company provides a seamless experience through its online website and retail stores in Pune, Coimbatore and Bhiwadi, focusing on making everyday lives easier for seniors. Seniority has also introduced WhatsApp shopping, which enables assisted shopping for senior citizens, a first-of-its-kind feature in the e-commerce space.

Seniority holds the Limca Book of Records for conducting the largest hatha yoga session with over 400 people in Pune. It was also awarded the ‘Specialty e-Retailer of the Year’ at the recently concluded India Retail & e-Retail Congress 2019.

As of May 2019, Seniority has over 3 lakh customers, spread across 19000 pin codes in India and continues to engage in community building initiatives throughout the country. With the brand ethos as ‘Live Evergreen’, Seniority aims to resonate with the senior citizens of today who are independent and empowered in their own right. For more details please visit: www.seniority.in