Shri K J Alphons, Hon'ble Tourism Minister inaugurates ‘The Ashok Cake Shop’ at ITDC’s flagship hotel -The Ashok, New Delhi

New Delhi, 08 January 2019 – The inaugural of the new Cake Shop at The Ashok by Shri K J Alphons, Hon'ble Minister of State (Independent Charge) for Tourism, Govt of India added sparkle and glitz to the New Year Eve Celebrations at The Ashok. The recently opened outlet will offer an array of new delectable bakery and confectionery delights that would combine exotic modern flavors for the contemporary palate.

Strategically located next to the tea lounge, The Ashok Cake Shop has added ‘Joie de Vivre’ by bringing the freshness and leisure-coated serenity with complete opulence. It has an elegant and vibrant ambiance amidst the grandeur of The Ashok. Located at lobby level overlooking the lush greens and a beautiful view of the Tea lounge, Cakeshop is a one-stop shop solution for all your festivities.

Shri Satyajeet Rajan, IAS, Director General (Tourism), Ministry of Tourism; Ms. Ravneet Kaur, IAS, Chairperson & Managing Director (C&MD), ITDC; Shri Piyush Tiwari, Director (Commercial & Marketing), ITDC and various dignitaries were present to grace the inauguration.

Speaking on the occasion, Mr. Vijay Dutt, General Manager, The Ashok, New Delhi expressed, “We are overwhelmed with the level of excitement seen in The Cake Shop with our new customers savoring freshly-prepared pastries and bakery products. The Ashok Cake Shop is another feather to the gourmet world of the hotel. Marking the New Year, this patisserie is a souvenir to the city and guests visiting the hotel.”

The Ashok Cake Shop offers hand-crafted bread, croissants, tarts, chocolates and an elegant assortment of savory as well as freshly prepared cakes, pastries, and truffles.

Unwind, Relish and Enjoy the experience amidst the ‘Notes of the Piano’.

Mr. Rajiv Anand General Manager (Public Relations) ITDC Rajivanand@itdc.co.in

About The Ashok:

Hotel The Ashok, Sprawling over 25 acres of land, The Ashok literally houses a mini-polis that bustles with international cross-currents of meetings, conferences, seminar, and weddings. As the capital's most magnificent banquet venue it caters to every mood and style, from an intimate sit-down dinner for 20 to a gathering of 3000 persons. The hotel has got a wide range of venues from the Convention Hall to a formal Boardroom and also a Banquet Hall, Party room, Swimming Pool Lawns and landscaped gardens.

The Ashok also offers the most extensive and impeccable convention services including State of the Art audio visual equipment & multilingual translation facilities. The Ashok presents wonderful options for wedding feasts, conference packages, state functions or themed events. - With its elaborate multi-cuisine buffets laden with the choicest regional Indian menus and international cuisines across the continents.

About India Tourism Development Corporation:

ITDC was incorporated in 1966 with a mandate to develop and expand tourism infrastructure in the country. The Corporation has been moving ahead with consistent efforts on development, growth and world-class services and amenities to its guests. Apart from running Hotels, the ITDC has diversified into non-hotel sectors like Ticketing, Tours and Travels, Event Management, Duty-Free Shopping, Publicity & Printing Consultancy, Engineering Consultancy, mounting Sound & Light Shows, Hospitality education and skill development– all under one roof. Know more: www.theashokgroup.com