Signature Packaged Drinking Water becomes the presenting partner for Ziro Music Festival

National, 31^st August: Albert Einstein once said, “Look deep into nature, and then you will understand everything better.” When we are amidst nature, we grow. There is much to learn from local people and customs about preservation of nature, our heritage and culture, and therefore, life. It reinstates that living good does not come at the cost of doing good – rather, these two tenets of life can co-exist beautifully together.

Signature Packaged Drinking Water believes in this philosophy wholeheartedly, and is therefore, proud to be the presenting sponsor of Ziro Festival, which in its 10^th year, continues to manifest the spirit of living good and doing good. Set in the Ziro Valley of Arunachal Pradesh, the 4-day music festival is the nation’s most eco-friendly festival that offers enriching and engaging experiences for all nature lovers and music enthusiasts alike. Here the revelers will enjoy their days and nights with soulful music echoing the verdant green valleys, experience farm-to-table local cuisines, and partake in locally inspired beverage experiences. The festival will also give the attendees a chance to learn the sustainable way of living from the local Apatani tribe who master the art of recycling and repurposing.

The festival is scheduled to take place between 28^th September and 1^st October 2023 this year.

As partners, Signature Packaged Drinking Water & Ziro Festival share a mutual commitment in fostering a greener planet and enabling meaningful connections with nature. Hand in hand, both Ziro Festival of Music and Signature Packaged Drinking Water aim to promote conscious living through insightful masterclasses, raise awareness about environmental conservation with plogging through the four days, and encourage individuals to be One with Nature by living in the campsites setup in the valley exclusively by Signature Packaged Drinking Water. These campsites will endeavor to leave zero waste behind and give back the land as pristine as they were found.

The fest will feature an electrifying lineup of artists like Lee Ranaldo, Leon Somov, Farhan, Taba Chake, Mohit Chauhan, Kiss Nuka, Pt Vishwa Mohan Bhatt, Guy Buttery, Komorebi, MC Altaf, among others. This year, the festival has also announced a third stage - Takvr, dedicated to electronic music. Apart from these, the Popi Sarmiñ Creative Space will also host a variety of community engagement initiatives and workshops.

“Signature Packaged Drinking Water stands for doing things consciously that each of us can follow in our daily lives. The brand’s ‘Live good, Do good’ philosophy is a testament of the way today’s generation likes to live and as the title sponsors of Ziro Festival of Music, we are excited to showcase just that. The festival has one of the most picturesque venues in India with a terrific lineup of artists, experience centers, green acts of plogging, exciting masterclasses and more. Through this collaboration, we aim to bring together the tribe of Green Seekers who seek to be One with Nature in life, and at the festival, and together propagate the ethos of living consciously.”

Ruchira Jaitly, Executive Vice President and Portfolio Head, Marketing, Diageo India

“It’s hugely encouraging to have an esteemed organization like Signature Packaged Drinking Water commit to supporting an independent project like Ziro Festival. Having worked with them in the previous year, it is apparent that our values regarding sustainability match”.

Anup Kutty, Co-Founder and Creative Producer, Ziro Festival

"This is a boost for responsible tourism in the northeast and will hopefully pave the way for a generation of eco-responsible artists and music lovers.”

Bobby Hano, Co-Founder and Festival Director, Ziro Festival

Signature Packaged Drinking Water looks to invite Green Seekers to reconnect and exhilarate in nature’s authentic experiences whilst learning to make conscious decisions to live better in their life.

Follow the experiences on: https://www.instagram.com/signaturegreenvibes/

About Diageo India:

Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 37 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.

Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.

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