Simba Uproar 2.0: Elevating Urban Culture Through Music, Art, and Community

22/03/2024

Simba, India’s first craft beer brand, continues to push boundaries, enriching urban and street culture with its dynamic blend of music, art, street culture, technology, and immersive installations. Following the success of the first edition in 2022, Simba Uproar returned triumphantly with a second edition. Drawing over 7000+ enthusiastic attendees, the festival merged the essence of Beer, Hip Hop, and All Things Street into an unforgettable experience, capping off a sensational six-city tour that captivated audiences with its fusion of art, urban street culture, beer, and pulsating music. Starting from Mumbai and journeying through Panchkula, Bengaluru, Pune & Guwahati the festival culminated in New Delhi. Simba Beer accomplished this remarkable feat of covering six cities in six months.

Renowned for its vibrant energy and dynamic atmosphere, Simba Uproar, celebrated for its electric ambiance and pulsating energy, kicked off its journey in Mumbai, showcasing an impressive lineup of artists; Seedhe Maut, Prabhdeep X Sickflip, Yashraj with Ladke Convict featuring Hanumankind, Chaar Diwaari & Dropped Out, Anisha and Suggahunny. The Panchkula edition witnessed artists; Rabab, Tricksingh & The Punjab Cartel, KR$NA & Nash, Boyka & Gauriwho. In Bengaluru, Uproar came alive with dynamic performances by Seedhe Maut, Humankind featuring Parimal Shais, DJ KAN-i, & Kampai & Friends featuring Double T & Master Shifu. Pune grooved with Raga, Yashraj & DJ KAN-i while the excitement continued in Guwahati with Seedhe Maut, The Rebel Crew featuring Dappest, Jelo, Big Dane & Knack.  

The final showcase for Uproar took place in Delhi last weekend, boasting an explosive lineup of artists  – Pho, Karan & Nanku, Chaardiwari & Duniya, SIMBA all stars featuring Raga, Yashraj, Hanumankind, Prabhdeep followed by the season after party with Rabab and Avantika – came together to seamlessly blend the diverse elements of street urban culture.

Simba has redefined the music experience at Uproar, taking it to unprecedented heights. Nestled in the heart of the capital city, the festival has soared to new peaks with Simba Uproar 2.0. More than just an event, it embodies Simba’s commitment to fostering a vibrant community and providing a stage for homegrown talent to shine, empowering individuals to embrace their authentic selves. Uproar isn’t just a festival; it’s a cultural movement, a platform that amplifies the voices of established and emerging artists alike, transcending from the streets to the cultural fabric of India. Through its resounding success, Simba endeavors to transform these narratives, shaping the cultural landscape of the nation.

Founded in 2016, Simba is the first home-grown, family-run craft beer brand in India by the company Simba Brewery, introduced by those who take their beer very seriously. In the span of three years, the brand is available in 16 states i.e. Delhi, Haryana, Chandigarh, Himachal, Punjab, Uttarakhand, Assam, Arunachal, Tripura, Meghalaya, Jharkhand, Chhattisgarh, Maharashtra, Karnataka, Goa. with a portfolio consisting of WIT, Light, Stout, and Strong across different price segments in the industry. Unlike several other beer companies, Simba makes its own beer at its flagship brewery in Durg in Chhattisgarh. Instead of producing beer in bulk, Simba prefers to make the beer in small batches giving enough attention and focus to the recipe of each beer. This process also allows Simba to keep better control over the quality of the drink without compromising on the taste.

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