Sleepy Owl Launches Premium Instant Coffee in Three Delicious Flavours

January 2022: Sleepy Owl, the country’s leading DTC coffee brand has announced the launch of its Premium Instant Coffee, thereby expanding its product portfolio and widening its accessibility as a brand.

With its Premium Instant Coffee, Sleepy Owl aspires to elevate every instant coffee drinker’s expectations by switching up their coffee routine, and introducing them to a cup of Real Good Instant Coffee. Through this product, the brand aims to close the gap between convenience and experience, which has been one of the key USPs of the brand and reflects across all its product offerings.

Sleepy Owl's Premium Instant Coffee is made with its signature 100% Arabica beans, and uses Microground Technology, which consists of 95% soluble coffee crystals and 5% freshly roasted high-quality beans. This preserves the rich aroma of real coffee and allows the user to brew a cup of coffee in seconds. The Premium Instant Coffee is available in three delicious flavours - Original, French Vanilla and Hazelnut. These contain no artificial flavours or preservatives. The coffee has been thoughtfully packaged in a multi-serve tin, made of infinitely recyclable material, making it a 100% sustainable offering, just like Sleepy Owl’s other products. 

And so, ticking all boxes is the new Premium Instant Coffee, a manifestation of technological innovation with customer experience at the heart. A product that is sure to anchor forth the brand’s efforts to introduce Indians to the world of Real Good Coffee. The Premium Instant Coffee will furthermore cater to the needs of a variety of coffee drinkers, be it the ones hooked on to their black coffee or the ones who prefer it frothy and milky.

Commenting on the new launch, Mr. Ashwajeet Singh, Co-founder, Sleepy Owl Coffee said, “The concept of “Instant Coffee” in India is not merely a function of simplified process and time. It is also a way of socializing and indulging in cultural experiences. And this is where we come in, had it only been about convenience or functionality- there are established players in the market that are already catering to that. But if we are talking about “Experience”, we want people to know what a “Real Good Instant Coffee” tastes like.” 

“Today, our flavoured Instant Coffee is made with premium 100% Arabica beans and the revolutionary Microground Technology is here to bridge the gap between Convenience and Experience. This makes this launch all the more critical, as it is also a fundamental part of our initiative to engage with non-coffee drinkers and kick start their coffee journey with a rich, real good cup of coffee brewed in seconds,” added Mr. Ajai Thandi, Co-Founder, Sleepy Owl Coffee.

It is priced at Rs. 475/100g tin, which makes up to 50 cups. These tins, alongside Sleepy Owl’s official website, will be available for purchase across all major online marketplaces and will also be retailed offline via Foodhall, Modern Bazaar, Nature’s Basket, to name a few. 

For more details, click here.

About Sleepy Owl Coffee:

The inception of Sleepy Owl can be traced back to three friends - Arman Sood, Ashwajeet Singh and Ajai Thandi, who despite their love for coffee, couldn't find a good cup when they needed it. Hence, they decided to brew their own and invented a product they loved. The vision at Sleepy Owl is to redefine the in-home and out-of-home coffee experience, and make your cup of coffee better, everyday. Today, the brand stands over 5 years strong with a strong product portfolio that includes Cold Brew Packs, Hot Brew Bags, Ready-To-Drink Cold Brew Bottles, Ground Coffee, Brew Box, Instant Coffee and a range of Merchandise. Sleepy Owl’s signature chocolatey and nutty flavor comes from single-origin, Grade-A plantation Arabica beans grown at 5300ft in Chikmagalur, Karnataka. Ever. Sleepy Owl has also eliminated the use of plastic in its packaging, and now uses 100% recyclable packaging which is sustainable. Sleepy Owl's products are available in 1700+ general and modern retails stores across Delhi NCR, Mumbai, Pune, Indore, Bhopal, Chandigarh, and Jammu amongst several others .The brand also ships pan-India through its own website www.sleepyowl.co, and online marketplaces -Amazon India, Flipkart and BigBasket.

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