SMOKE LAB VODKA, INDIA’S FIRST HOMEGROWN PREMIUM VODKA NOW IN MAHARASHTRA

After establishing its presence in several Indian markets including Delhi NCR, Uttar Pradesh, Goa, Punjab, Chandigarh, Haryana, Chhattisgarh, Daman and across states in USA and Singapore, SMOKE LAB VODKA is now ready to hit select stores in Maharashtra. Driven by a craft-oriented approach and conscious mindset, SMOKE LAB VODKA  is manufactured responsibly one batch at a time in a state-of-the-art distillery owned and operated by NV group, one of India’s largest distilleries.

Backed with the intention of revolutionizing the homegrown premium alcohol sector in India, SMOKE LAB VODKA is carefully crafted to offer an experience that is on par with premium vodkas around the world. The SMOKE LAB VODKA range is distilled 5 times using ultra-modern charcoal filtration. Moving away from potatoes, SMOKE LAB VODKA uses the finest Indian basmati grains for distillation, resulting in an ultra-pure spirit that is completely gluten-free and vegan. The brand has two variants – SMOKE LAB CLASSIC and SMOKE LAB ANISEED. The CLASSIC is intense and complex with a smooth finish and bold flavour hitting the nose, fresh nutty aromas and subtle citrus hints enjoyed straight or in your cocktail of choice. The ANISEED is a playful exploration that pays homage to the much-loved Indian herb ‘saunf.’ A delicate mix of fennel and licorice notes for a creamy and sweet palate, this refreshing rendition will have you coming back for more.

In the quest to give India its own premium Vodka, arriving at the perfect recipe for SMOKE LAB VODKA  took its time. Founder and CEO Varun Jain tried hundreds of recipes till he landed on the one for SMOKE LAB VODKA, ultimately using homegrown local produce and processes. “India has all the means to produce premium vodka that is at par with all of the world’s best quality vodkas. Given the growing demand for premium alcohol in the country, especially in a state like Maharashtra with a sizeable young and diverse working population that believes in a new era of homegrown brands. We feel SMOKE LAB VODKA with its bold flavours & minimal packaging design would be accepted well by the consumers!", says Varun Jain.

Driven by the ethos ‘Live Responsibly,’ conscious consumption is at the core of the brand, encouraging responsible drinking as well as sustainable practices in the manufacturing process. A zero carbon footprint brand, the SMOKE LAB VODKA distillation unit in Punjab uses its own renewable sources of energy while ensuring zero water wastage - a testament to SMOKE LAB’s commitment to energy consciousness and eco-friendliness.

This new-age vodka truly embraces the ‘spirit’ of quality with integrity. There’s nothing better than a brand committed to putting India on the global spirits map while being clean and energy conscious. Except, perhaps, a perfectly crisp Vodka Martini.

 ABOUT SMOKE LAB: 

An umbrella organization headquartered in New Delhi, India, that includes SMOKE VODKA, SMOKE WEAR – a sustainable and environment-friendly fashion label with a line of gender-fluid apparel and SMOKE WATER – the first of its kind Himalayan natural spring water packaged in reusable aluminum cans.

ABOUT NV GROUP:

  One of the largest Grain Spirit Distillers in the country with over 25 years of experience in manufacturing and bottling premium quality spirits. The firm accounts for a large array of brands and houses manufacturing facilities in Punjab, Haryana, Maharashtra and Goa with lease units in Chhattisgarh, Chandigarh and Uttarakhand. NV Group is one of the leading distributors of liquor and wines in Delhi. In addition, it also undertakes distribution of its brands and has a sizeable presence in other states.

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