So, what is urban India eating? Zomato just gave you every detail

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Why food delivery is crucial for Zomato

Zomato released its report for FY 19 a few days ago. It gives an insight into the food preference of Indians in the 200 cities where the food delivery platform operates.

Some of the findings are truly eye-opening. For example, a delivery boy had to take a boat across the Brahmaputra to deliver an order to a place near Guwahati.

On one occasion, some person in Alwar placed 292 orders with 48 different restaurants. In Jaipur, as many as 415 boxes were required to make a delivery worth Rs 1,84,760.

In one of the most surprising finds, Indore beat a big metro like Mumbai — the city that never sleeps — in midnight delivery of food.

When it comes to breakfast, Vijaywada in Andhra Pradesh beats all other cities hands down. According to Zomato's figures, this city's love for breakfast is way more than any other place in India.

According to the report, Ooty pays the highest average bill per order. Zomato patrons from Manipal are the most frequent in terms of placing food orders. Madurai is where people look up chicken biryani the most.

Did you know of any place where bicycles outnumber motorcycles vastly as delivery vehicles? Well, now you know. In Bihar's Gaya and Bhagalpur, Zomato has way more bicycle-riding delivery boys than bike-borne ones.

Gujarat's Anand is the place where pizza is the most popular order. Zomato users in Jammu are the most likely to order fast food among tier-3 cities. Among tier-2 cities, Ahmedabad saw the most number of orders being delivered.

Kota in Rajasthan is the largest emerging city for the food delivery app. Tuni in Andhra Pradesh is the smallest emerging city. The small town from Andhra is also the most cashless, Zomato noted in its report.

When it comes to breakfast, Vijaywada in Andhra Pradesh beats all other cities hands down. According to Zomato's figures, this city's love for breakfast is way ahead of any other place in India.

So, what is urban India eating? Zomato just gave you every detail

Gurgaon-based Zomato currently operates in more than 200 cities. It has over 100,000 restaurant listings in India. In March 2019, it registered more than 30 million deliveries. For FY 19, Zomato logged an annual run-rate GMV of over $1.5 billion, according to the annual report.

More and more people now go online to book tables not only in India but globally, Zomato boss Deepinder Goyal said. He said Zomato's reservation services are now offered in eight countries across over 16,000 restaurants, and that more than 1 million diners in India are making reservations on Zomato every month.

Zomato saw a three-fold jump in revenue at $206 million for 2018-2019, which makes for a loss of $294 million, Goyal said. "We now lose Rs 25 per delivery, compared to Rs 44 per delivery in March 2018. Our last mile cost per delivery is now Rs 65, compared to Rs 86 in March last year. The number of deliveries per rider per hour has gone up to 1.4 from 0.9 last year," he added.

India's food delivery businesses are quickly scaling up to cater to the needs of the fast-growing breed of short-on-time customers. The trend is only expected to go up with each passing year.

Source:-https://retail.economictimes.indiatimes.com/news/food-entertainment/food-services/so-what-is-urban-india-eating-zomato-just-gave-you-every-detail/68795121
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