SOCIAL introduces an exclusive all new cocktail in association with CRED

Mumbai, November 2021: SOCIAL, the path-breaking urban hangout and collaborative workspace, in association with CRED has launched a unique concoction which celebrates the flavours of being victorious. Get your hands on this inimitable concoction of freshly ground coffee beans and Irish whisky making the perfect drink for the ones who work hard and play harder. Visit your neighbourhood SOCIAL and savour the ’12th Main’ representing the perfect mix of cold brew coffee, Irish whiskey topped with a secret ingredient. The drink expresses SOCIAL’s commitment to constantly offering unique experiences to its patrons. Try out the new flavorful cocktail that will be available across all SOCIAL outposts in Mumbai and soon will hit across all SOCIAL outposts in Delhi, Bangalore, Chennai, Chandigarh, Pune and Indore. 

Uniquely created to commemorate the creative spirit in you, this cocktail derives its name from the bustling street -12th Main – of Bengaluru, which is home to a number of blooming startups and risk takers. 

Try this unique blend for the champions who have hustled through life and are here to savour the drink of victory. ‘The 12th Main’ celebrates SOCIAL’s spirit of raising a toast to the ones who have gone the extra mile to achieve their dream. 

Mayank Bhatt, Business Head, SOCIAL said, “SOCIAL has always been the home for innovators and creators to start something different, which is something CRED also believes in. We hope that more people walk in and try The 12th Main cocktail, which is a great blend of cold brew and whiskey. We are glad to partner with the trustworthy community of CRED that rewards financial responsibility and enables financial independence.”

Adds Trupthi Shetty, CRED, “The 12th Main holds a special place for CRED and other blooming startups that have started their journey from this street. After simplifying and making the task of paying credit card bills rewarding, we bring this delectable cocktail for our members, raising a glass to the ones who dared to dream.”

What makes it sweeter for CRED members is that they can avail 10% discount while paying the bill with CRED pay. 

About CRED:

With a mission to celebrate and reward credit-worthy individuals, CRED is a transparent and fully digital platform of highly trusted individuals, brands and institutions. CRED, with its empathetic approach to design, makes financial decisions visible, delightful and rewarding for its members, facilitating access to a better life in the form of exclusive rewards and experiences. Admission to CRED is based on credit score for individuals, and a fee for brands and institutions. Access CRED on iOS and Android.

About SOCIAL

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged, collaborative space into a high energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

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