SOCIAL partners with US Cranberries to present the Ameri-cran Dream menu

Curated by food historian, Anoothi Vishal and Chef Shamsul Wahid, Group Executive Chef - Impresario Handmade Restaurants, the menu will be available across 10 SOCIAL outposts across the country.

July 2022: It goes without saying that Breakfasts are big in India! With each state proudly serving up their own creations, based on the produce that is available to them. But as the seasons change, the way we breakfast changes too. The monsoons become a celebration with mouthwatering treats that evoke a certain emotion—of abandon, playfulness and letting go. While spring is celebrated in the West, Monsoon in India is a time that evokes creativity. So, can both of these emotions be combined in a unique fusion menu? We think so! 

Author, columnist, food historian and curator, Anoothi Vishal joins forces with SOCIAL to playfully fuse two distinct cultures - wholesome breakfasts, staple grains and street food fare of India with US Cranberries - one of three commonly cultivated fruits native only to North America and an important crop with roots deep in American history. 

SOCIAL, Impresario Handmade Restaurants’ marquee brand has become synonymous with trailblazing experiences that have made it one of the most exciting F&B brands in the country. Adding a new chapter to their menu this Monsoon Season, the SOCIAL X US Cranberries All-Day Breakfast Menu will be available across 10 SOCIAL outposts across the country from 15th July 2022 to 15th August, 2022. The All-Day breakfast menu will be available in select SOCIAL outposts in Delhi NCR, Mumbai, Bangalore, Pune, Chennai, Indore and Chandigarh.

Chef Shamsul Wahid - Group Executive Chef, Impresario Handmade Restaurants, uses America’s original superfruit, Cranberries, across a range of Indian street food favourites, hearty breakfast staples and decadent delights for meat-lovers and infuses a sense of playful abandon into the new menu as an ode to an untamed monsoon. Featuring dishes like the Dal and Cranberry Kachoris with Methi Chutney, Cranberry Moongore with Mint Chutney, Cranberry and Cashew Samosa Chaat, SOCIAL brings indulgent Indian breakfasts with a twist this Monsoon season. For those who love their dose of meat, the Mirchi Keema Pao paired with cranberry lehsun chutney and cranberry relish and the Pulled Mutton Nihari with Cranberry Baos, also feature on the menu all month long.

Commenting on the Monsoon Menu, Anoothi Vishal - author, columnist and food historian says, “For any culinary fusion to be successful, and not be con-fusion, there must be in depth understanding of nuances and how ingredients are used in cuisines. In India, seasonality and the tenets of Ayurveda that go back one thousand years, are the basis of cooking. The Chaturmas or 4 months of the monsoons have also inspired playfulness and creativity in the larger artistic tradition, including in food. The idea of this menu Garam Nashta, Rimjhim Bochar With US Cranberries is to celebrate this spirit even as we incorporate a new and versatile ingredient, cranberries, into traditional nashtas.”

Chef Shamsul Wahid, Group Executive Chef - Impresario Handmade Restaurants adds, “SOCIAL has always been known to push the envelope of F&B experiences in the country and our partnership with US Cranberries and Anoothi Vishal is a testament to that. Cranberries pair excellently with both sweet and savoury dishes and truly live up to the title of being America’s Original Superfruit. With this new menu, we have curated a menu of India’s favourite breakfast items - kachori, samosa chaat, seviyan, keema pao and a whole lot more and added a signature SOCIAL twist that playfully integrates cranberries every step of the way. Joining creative forces with Ms. Vishal has been nothing short of a dream, and bringing her vision to life in our own unique way is what this menu is really about.”

The All-Day Monsoon Menu will be available in 10 SOCIAL Outposts across the country between 15th July, 2022 and 15th August 2022.

Outposts: 

Delhi NCR: Hauz Khas SOCIAL & Noida SOCIAL

Mumbai: Carter Road SOCIAL & Colaba SOCIAL

Bangalore: Koramangala SOCIAL & Indiranagar SOCIAL

Chandigarh: Sector 7 SOCIAL

Chennai: Mount Road SOCIAL

Pune: FC Road SOCIAL

Indore: Ring Road SOCIAL

Dates: 15th July -15th August 2022

Prices Starting: INR 190

ABOUT SOCIAL

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pincode to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

ABOUT Anoothi Vishal - Author, columnist and food historian

Anoothi Vishal is the author of Business On A Platter: What Makes Restaurants Sizzle or Fizzle Out, and Mrs LC’s Table: Stories about Kayasth Food and Culture. 

She is one of India’s most respected food columnists, and writes on culinary history, food trends, and the business of food and beverages for leading publications.  Ms Vishal is also a culinary historian and curator. She founded the Great Delhi Pop-up in 2012, an umbrella under which she works to put together unique and immersive food experiences centred around Indian food cultures and diverse ingredients.  She has curated a number of historically-researched culinary experiences, across top hotels and restaurants in New Delhi, Mumbai, Kolkata, Bengaluru and in the UK and Italy.

ABOUT IMPRESARIO HANDMADE RESTAURANTS

Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha – Coffees & Conversations. Today, Impresario boasts a network of 61 restaurants across 16 Indian cities and multiple brands. Its umbrella of brands includes SOCIAL, antiSOCIAL, Smoke House Deli, Goodness to Go, Salt Water Café, BOSS Burger, Hung-Li, Lucknowee, Ishaara, Slink & Bardot, Soufflé S’il Vous Plaît, Prithvi Cafe, and Mocha. The company’s core strength lies in understanding the changing dining out habits of young India and delivering quality experiences tailored to delight its patrons.