SOCIAL’s newest park themed outpost is launching at Saket

New Delhi : A stunning contradiction of old and new, Saket is home to a bustling shopping and retail district, where art, culture, community, food, drinks and delight come together in a melting pot. The colony is a seamless blend of past and present, evolving yet familiar and fast-paced yet trudging along in time.

Whether it's the narrow streets of Champa Gali, dotted with small shops and cafès that transport you to another realm, or the iconic Anupam Cinema where all Delhiites have caught a midday matinee at least once, Saket stands tall as a microcosm of the capital as a whole. Saket in Sanskrit means a place that is close to the heavens, so it’s of little wonder that SOCIAL found its latest home here.

Sprawling over 2 floors, the brand’s 31st outpost and 6th in the National Capital Region, creates a much needed respite from all the surrounding concrete. Every SOCIAL outpost in the country has been curated by borrowing elements, inspiration and stories from the neighbourhood it resides in. This particular one, set to be the new go-to destination in South Delhi, is designed to give patrons an escape from the ordinary, and create an outdoor experience - but in a mall! Conceptualised as a park reminiscent of the ones from our childhood, Saket SOCIAL’s decor is an ode to the parks and gardens that characterise the capital - lush green pockets that are steeped in culture and history, and perfect for a day out, sunlit picnic, or just a leisurely stroll. Saket SOCIAL has brought the outside inside, and gone the extra mile to create a high tech experience that includes a playground setting with a show stopping waterfall.

The new outlet brings alive a lifesize park, complete with swings, see-saws, rocking chairs and merry-go-rounds that customers can play around with, greenery aplenty and a vibe to match. The crowning jewel of the party within the park is the magnificent 25 feet-high waterfall, masterfully created with curtains and electronic projections. Set to challenge how traditional establishments view seating plans and restaurant design, Saket SOCIAL lays a new benchmark for a creative and exciting food and beverage experience in the city. The outpost is plugged in with the stage and equipped with state-of-the-art sound and lights setup making it the perfect venue for high energy musical gigs and performances.

“Delhi has always given immense love to SOCIAL and it is no surprise that we love Delhi too! We’re back with a bang, with an all-new SOCIAL in Saket that looks and feels like no other before it. We’ve created an outpost that combines nostalgia with tech, with a never-seen-before park themed interior right in the middle of a bustling mall. It is a place for the people in South Delhi to come together and catch-up over a cup of coffee, get their productive juices flowing at the workspace or enjoy a night out with the gang.

Riyaaz Amlani, CEO & MD of Impresario Handmade Restaurants

Saket SOCIAL is everything an all-day café needs to be and we can’t wait for our Delhiites to experience this new green getaway.”

With 31 outposts and counting, SOCIAL has become synonymous with trailblazing experiences that have made it one of the most exciting F&B brands in the country.

“When you enter any SOCIAL outpost, you immerse yourself into a creatively-charged, community-first space that pushes the envelope in every aspect. At Saket SOCIAL, our aim is to curate an experience like no other. SOCIAL has always been known for engaging local and international artists, and providing a welcoming space and audience for lively performances. The state of the art stage, sound and visual elements at our latest outpost make it the perfect place for high energy gigs and new groovy music every week. We want Saket SOCIAL to be the new go-to destination for everything - be it work and play, music and culture, food and drinks, along with a dash of fun!”

Mayank Bhatt, Business Head - SOCIAL

Famous for putting an experimental spin on classic dishes, going through the menu is no less than going on a culinary adventure. Saket SOCIAL will serve the iconic Breakfast Trays, Munchies, legendary Biryanis and Tandoori Pizzas, along with Signature cocktails like Trip On a Drip, Thai Maalish, The Lantern and many more that will bring patrons back for round 2!

So get ready to dive in, and head over to DLF Avenue as #SaketGetsSOCIAL, with the all-new outpost now open to the public.

ABOUT SOCIAL

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms from this creatively charged collaborative space into a high energy bar when work hours end, striking the perfect balance between work x play. Each outpost is a representation of the neighbourhood it resides in, from the pincode to the people. It’s a second home, workplace, and hangout, all wrapped up in one mind-blowing experience.

ABOUT IMPRESARIO HANDMADE RESTAURANTS

Impresario Handmade Restaurants was founded in 2001 with its maiden venture Mocha – Coffees & Conversations. Today, Impresario boasts a network of 59 restaurants across 16 Indian cities and multiple brands. Its umbrella of brands includes SOCIAL, antiSOCIAL, Smoke House Deli, Goodness to Go, Salt Water Café, BOSS Burger, Hung-Li, Lucknowee, Ishaara, Slink & Bardot, Soufflé S’il Vous Plaît, Prithvi Cafe, and Mocha. The company’s core strength lies in understanding the changing dining out habits of young India and delivering quality experiences tailored to delight its patrons.

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