South Seas Distilleries' “CRAZY COCK “ The single malt whisky expands its footprint in Goa after it’s successful launch in Mumbai

Panjim, Goa, 15 January 2024: Following the resounding success of its launch in Mumbai, South Seas Distilleries and Breweries Private Limited, one the oldest malt whisky distilleries in India, is set to make waves in Goa with the launch of its single malt whisky, The Crazy Cock , an ode all the out of box thinkers , the crazies , who follow their passion and succeed inspite of all odds . The rooster, as a bird has positive connotations in many cultures and just as the crowing of the rooster heralds in a new day likewise with Crazy Cock, South Seas enters in the segment of bottled single malt whiskies. The Rooster goes around sporting a monocle, keeping an eye on all the finer things in life. The name symbolizes a new era for South Seas, which has been supplying matured malt whiskies nationally and internationally.

Launching its first single malt, the company takes its established legacy of perfecting and reimagining the craft of single malt whiskies to new heights. Crazy Cock stands out as an exceptional single malt whisky crafted from 6-row Indian barley, carefully selected from the pristine plains of North India. The barley undergoes malting and distillation using the traditional method in copper pots stills which bring alive a rich melange of delicate notes and a medley of subtle aromas. The whisky is matured in ex-Bourbon, ex-Sherry casks for a full-bodied and complex flavour profile. Batches of it are smoked for a mildly, peated experience and set aside for Crazy Cock ‘Dhua’. These eclectic single malts are carefully selected by the Master Distiller, each for its uniquely rewarding aroma and palate and crafted to perfection in small batches.

Crazy Cock The Single malt whisky will be available in two expressions:

Crazy Cock Rare - Aged in Double Oak

A full-bodied rare and exquisite single malt whisky that has been matured to perfection in two imported oak casks: bourbon casks and sherry casks. This exceptional whisky skillfully hits the sweet spot, achieving a seamless fusion of the two casks, resulting in enhanced viscosity that promises a truly indulgent experience. The deep amber color sets the stage for a bold and captivating nose, featuring floral notes intertwined with honey, pears, chocolate, raisin, cinnamon, spices, vanilla, and oak. On the palate, robust and warm spicy notes harmonize with a bouquet of summer fruits, raisins, and a smooth texture.

The finish lingers, inviting a celebration of this extraordinary creation.

The first batch of Crazy Cock – “ RARE “ - Batch no 001 is limited to only 1200 bottles and will be any collectors delight as it is the distillery’s FIRST bottled release ever.

Crazy Cock Rare Dhua - The Peated One

Dhua, meaning smoke, is a rich full bodied, mildly peated, rare and exquisite single malt aged in imported bourbon and rare sherry casks, skillfully crafted by our master blender using peated malts of great age and mellowness, into a perfectly balanced whisky. The whisky has a deep antique gold color liquid and blends gentle peat and smoke along with warm notes of raisin, dark chocolate, spicy cinnamon, vanilla

and mandarin on the nose. The palate delights in smoke-laced spice, raisins, and a touch of cinnamon, with top notes of balanced sweetness, culminating in a warm and lingering finish—a true masterpiece.

“In the ever-evolving landscape of global spirits, Indian single malts have seized the spotlight, successfully surpassing global giants in sales for the first time. We anticipate increased dynamism in the single malt market in the years ahead. Having already successfully launched in Mumbai, we are thrilled to announce our triumphant expansion into Goa. With the largest maturation capacity, spanning three generations with refined distillation wisdom, we proudly celebrate our longstanding craftsmanship. The expansion marks a joyful continuation of our legacy as we craft an exquisite range of new whiskies under the esteemed brand of Crazy Cock,"

H.V. Chinoy.

Embracing a philosophy of standing out rather than fitting in, the persona behind Crazy Cock declares a commitment to challenging the status quo and embodying a soft rebellion amidst a world of rigid conformists. Born to question, probe, and reinvent, this distinctive identity rejects the norms of conformity. Describing themselves as a different kind of crazy, Crazy Cock represents an unapologetic departure from convention, inviting individuals to embrace uniqueness and redefine their own narrative.

About South Seas Distilleries

South Seas Distilleries (SSDB), established in the pristine coastal landscape of Maharashtra, India in 1984, a leading Indian Privately Owned Company, one the oldest malt whisky distilleries in India. With a rich and illustrious history spanning approximately 4 decades, SSDBL has consistently exemplified innovation, quality, and a commitment to delivering exceptional products.

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