Spaceman Spirits Lab Launches Premium Craft Rum SĪTÄRĀ

• Rum Series to be introduced in two variants

New Delhi, November 22, 2023: Spaceman Spirits Lab Private Limited (SSLPL), maker of premium Indian craft gin Samsāra, today announced its foray into the craft rum segment with the launch of its latest offering, SĪTÄRĀ. As part of its first collection under the SĪTÄRĀ Rum series, ‘The Maiden Voyage’, the company has unveiled two premium rum variants that have been distilled on the tropical shores of the Indian Peninsula.

The first offering is the SĪTÄRĀ Barrel Aged White Rum which is a blend of column and pot distilled Indian rums that are aged in Virgin American Oak barrels and then charcoal filtered to achieve a clear spirit.

The second release is the SĪTÄRĀ Botanical Spiced Rum which is also a blend of column and pot distilled Indian rums. However, this variant is aged for a slightly longer duration and then infused with seven handpicked botanicals to create a spiced rum with a distinctively Indian personality. These botanicals include Cinnamon, Ginger, Orange, Hibiscus, Vanilla, Coffee and Cacao Beans.

“After successfully establishing brand Samsāra in the Craft Gin space, we are now excited to debut our premium hand-crafted rum SĪTÄRĀ. This offering, too, is a quintessence of our aspiration to exhibit home-grown products that are curated for the world. With this entry into the Craft Rum segment, we aim to become a leading player in the Indian Craft Spirits industry.”

Aditya Aggarwal, Founder and Managing Director, Spaceman Spirits Lab Private Limited

The SĪTÄRĀ Barrel Aged White Rum and SĪTÄRĀ Botanical Spiced Rum have been made available in the beach capital of India, Goa, to begin with. This launch will be followed shortly by other prominent markets in the country.

“Post this launch, we also plan to add premium vodka and tequila offerings to our portfolio as well”

Aditya Aggarwal, Founder and Managing Director, Spaceman Spirits Lab Private Limited

In 2020-21, Spaceman Spirits Lab Private Limited (SSLPL) had entered the craft spirits segment with its premium gin, Samsāra. The company, known for launching India’s first ‘Pink Gin’ under brand Samsāra, has emerged to be one of the fastest-growing craft Gin brands in India. Today, the company has the largest gin portfolio in the country and one of the highest domestic volumes in the space.

Recently, leading Indian-Made Foreign Liquor manufacturer, Tilaknagar Industries Limited, one of India’s largest manufacturers of premium brandy, acquired a 10 per cent stake in Spaceman Spirits Lab Private Limited (SSLPL) for Rs 9.75 crore.

In Goa, the SĪTÄRĀ Barrel White Aged Rum is available at INR 1200 (750 ml) and the SĪTÄRĀ Botanical Spiced Rum at INR 1350 (750 ml).

Launch Video:

Website:

 https://sitararum.com/

About Spaceman Spirits Lab Private Limited (SSLPL):

Incorporated in June 2020, Spaceman Spirits Lab Private Limited (SSLPL) is a platform to foster innovation in the craft spirits space. Founded by Aditya Aggarwal, Riddhi Aggarwal and Jai Prakash Chopra, the start-up is engaged in creating and marketing craft alcohol brands. Through its Indian craft gin brand Samsāra, Spaceman Spirits Lab marked its entry into India’s premium gin market in October 2020. Located in Goa, SSLPL’s state-of-the-art distillery is operated by women hailing from local villages. This is in line with the company’s commitment to promote empowerment, diversity and offer equal working opportunities. With a vision for a sustainable future for the alco-bev industry, SSLPL is also devoted to practicing sustainable and eco-friendly practices, with a focus on eco-conscious production methods. The company’s portfolio aspires to showcase its ‘Made in India’ products and experiences that are curated ‘For the World’. As of today, its product offerings comprise of premium Indian Craft Gin, Samsāra and the newly launched Craft Rum, SĪTÄRĀ.

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