Starshine Brands Embarks on a Rapid Expansion Plan, Targeting 50 New Outlets in 12 Cities in 1 Year

New Delhi, February ‘24– Starshine Brands, a leading name in the fnb sector, with leading restaurants – Ivoryy, Aviary, Chhupa Rustam, Drops Beach Bar, Hola Goa, and Casa Nova, is thrilled to announce its ambitious expansion strategy under the leadership of Manish Sharma, CEO & MD of the company.

The expansion plan encompasses the opening of 30 new outlets for Ivorry across 12 cities, including Indore, Bhopal, Goa, Delhi, Bhubaneswar, Lucknow, Hyderabad, Pune, Gurgaon, Chandigarh, Meerut, and Kolkata. Currently, Starshine Brands has a presence in Goa, Delhi, and Bhopal, with plans to establish a stronghold in tier 2 cities that are recognized for their untapped potential, substantial spending power, and limited options in the market.

In addition to this, the remaining 20 outlets will be across India for Chhupa Rustam, Casa Nova and other brands. The company's approach to expansion involves custom-tailoring each outlet to suit the local market and meet specific requirements. Starshine Brands takes pride in its commitment to offering a unique culinary experience, with food being the brand's primary USP.

"We believe that tier 2 cities present a tremendous opportunity for growth. These cities have a burgeoning market, and our goal is to provide them with a premium experience that combines excellent food with a vibrant atmosphere."

Manish Sharma, CEO & MD of Starshine Brands

The 30 outlets are scheduled to open within the next year, with a comprehensive plan to reach a target revenue of 100 Crores for Starshine Brands by 2025. The expansion includes popular brands like Ivorry, Aviary, Casa Nova, Chuppa Rustam, and Hola Goa (Night Club). Notably, the brand is excited to announce its association with the well-known personality, Osama Jalani, who will be associated with Chhupa Rustam.

As part of the expansion strategy, Starshine Brands will implement changes to its menu, ensuring a perfect balance to cater to the diverse tastes and preferences of the local audience. The company is committed to elevating the overall dining and entertainment experience for its customers.

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