Step into the #DoosraStadium with your gang for great food &  match vibes at India’s favourite neighbourhood café – SOCIAL!

INDIA, 3 April 2024: The cricket frenzy is spreading across the country and SOCIAL, a collective  of creative neighbourhood cafés, is bringing the #DoosraStadium for its guests as they cheer for  their favourite teams. Across the nation, SOCIAL outlets are embracing the cricketing fever with a  special cricket-themed menu called the SOCIAL Stad-Yum menu with exclusive LLIITs, exciting  offers for group gatherings, and a range of engaging activities, all wrapped up in stadium-inspired  décor for that authentic match-day experience. 

In an exciting collaboration with Suryakumar Yadav, Ruturaj Gaikwad, and Ishan Kishan, SOCIAL aims to celebrate the spirit of camaraderie, creativity, and excellence, values that also  resonate with SOCIAL and its communities. The #DoosraStadium campaign features four films  shot with the cricket stars highlighting the various unique experiences available at SOCIAL during  the cricket season and inviting fans to enjoy delicious food and drinks while cheering for their  teams. 

“There's something special about  watching a cricket match with enthusiasts. Ask our Paltan, they'll tell you that it’s a completely  different energy. Am happy to see SOCIAL tap into that vibe with #DoosraStadium. The company  you want along with special cricket themed food - a super experience for cricket fans.” 

Suryakumar Yadav

The campaign also features the trademark SOCIAL Stad-Yum menu across ALL outlets. The  limited menu comes with nine new dishes, which resonate with the spirit of the cricket season and  hearty munchies to last through the match including Majama Titans Platter, The Howzat Chapli  Tacos, Luru Fried Prawn Popcorn, and the SOBO Guac Dahi Puri, among many more. The  #DoosraStadium drinks menu takes the cricket fandom to the next level comprising exclusive  LLIITs to help fans cheer on their favourite teams with the Thalaiva LLIIT, Namma Ooru LLIIT,  Hyderabadi Sunrise LLIIT, and the Korbo LLIITbo Jeetbo, and much more! 

Adding to the excitement, FanCode Shop, the merchandising arm of FanCode and India’s premier  destination for authentic and affordable sports merchandise and accessories, has been on boarded as partners, offering guests a chance to win exclusive IPL merchandise upon dining at SOCIAL. FanCode Shop has created an immersive #DoosraStadium experience in select outlets.

“SOCIAL is the #DoosraStadium for all cricket fans in India. For us and our guests, it is not just  about viewing the game, it is about immersing oneself in a celebration that goes beyond the  ordinary. Our aim is to revolutionize how cricket is enjoyed, turning it into a community-driven  experience and make it memorable for our guests. From our thoughtfully curated Stad-Yum menu  to immersive big screens coupled with engaging activities, every element is crafted to transport  guests into the vibrant atmosphere of a live stadium.” 

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt. Ltd,

As India’s leading network of creative neighbourhood cafés, SOCIAL has been at the forefront of  offering community-driven experiences around sports and entertainment. The #DoosraStadium  experience is now live at your neighbourhood SOCIAL outlet, across Mumbai, Delhi-NCR,  Bengaluru, Pune, Indore, Hyderabad, Kolkata, Dehradun, and Chandigarh. 

Instagram: @SocialOffline || Facebook: /SocialOffline || Twitter: @SocialOffline 

ABOUT SOCIAL 

SOCIAL is a path-breaking urban hangout that’s designed to take you offline while still keeping  you connected. From an all-day café serving great food, coffee, and cocktails, SOCIAL transforms  from this creatively charged collaborative space into a high-energy bar when work hours end,  striking the perfect balance between work x play. Each outpost is a representation of the  neighbourhood it resides in, from the pin code to the people. It’s a second home, workplace, and  hangout, all wrapped up in one mind-blowing experience. 

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