Steps to boost restaurant marketing…

HospiBuz Desk

In Today's Era, The competition in the restaurant industry is fierce with each of your neighboring restaurants fighting for a similar customer. To be successful in this industry, you want to have a powerful strategy in place that utilizes several areas of marketing. The ultimate goal is getting the word out from the customers about your food, ambiance, and service and also creating loyal diners who spread the word about your restaurant. Marketing means more than assembling together a website and social media platform, while Good marketing means creating a marketing plan and strategy with a systematic approach that also works with your website and social platforms. To be successful in this hospitality industry, following are the some steps which should be implemented for the purpose of your restaurant marketing, according to the present situation of the industry –

1. Create an Objective and Goals

Before you create your marketing plan, first ask yourself that, what you want? The first step in restaurant marketing is assessing where you are and looking at where you want to go. Your first objectives should be to attract new customers in your restaurant, to retain your current customers in your restaurant and the last one is to increase the average ticket of your restaurant for the customers. These three should be your first priority and you should create your restaurant marketing strategies around each one of them. Now, you definitely have to create some goals targeting these three important factors for your restaurant marketing. You each goal to meet your objective should be accurate, measurable, specific, relevant, attainable and well timed.

2. Optimize Your Website

Your restaurant's official website is the center point of your marketing, but if you don’t have one then it’s time to get one. Having a website for your restaurant business is equal to having a food shop in every part of the world and If you want your restaurant to grow big, then you’ve got to get an official website of your restaurant, where people can search about your food, services, location and many more important things. A website opens up opportunities for a much larger market of consumers.

The main benefit of having an official of your restaurant on the internet is that people from anywhere in the world can easily find your restaurant on the internet. I know you’re thinking that putting up a website is lots of works but believe me, it's not and the reward is nothing compared to the work. Moreover, you could opt for hiring affordable professional website services to get the job done.

3. E-mail Marketing

Restaurant email marketing is another vital strategy to boost up your restaurant’s marketing. The particular process, in which the restaurant’s media and PR group used to send electronic mails to their already visited customers and other people for the promotion of their restaurant, also for letting them know about the future event of it, is simply known as E-mail Marketing of the restaurant. There are two ways to build your email list, first by getting customers to fill forms in-person and the second one by getting them to fill forms online.

Email marketing of a particular restaurant is an efficient way to attract customers and keep them coming back. Using email marketing of restaurant, you can showcase new additions to your menu and other exciting offers. However, email marketing can be tricky if not properly executed; in short, you have to be very careful about it. So if you’re new to email marketing, don’t fail to consult an expert to find the best email marketing strategy for your restaurant.

4. Get In Touch With Local Food Bloggers and Influencers

In present time, this particular step of to get in touch with the local food bloggers and influencers, is one of the latest and useful in the hospitality industry. Mostly each and every restaurant used this, for the marketing, advertising and promoting of their particular restaurant. In this step, restaurants use to communicate with people for the purpose of marketing of their restaurant and those people shares the content related to the restaurant, according to their reach. They usually work at local level, because their local level connections are quite strong and trustable. For doing this work, the local food bloggers and influencers got incentives such as free meals to get them to popularize the brand among their network. They usually post the content of your restaurant like food, architecture, ambience, service, drinks etc. of social media like instagram, facebook etc from their respective accounts.

5. Get Listed on Food Applications

Many Smartphone’s food applications have sprung up over the past years due to popular demand by consumers. An application likes zomato, swiggy and uber eats are very much popular in the country. Youth always prefers these applications for ordering food and drinks. This is the revolutionary change in the hospitality industry.

With the help of these applications no longer do consumers have to go through boring directories or surf the web for long minutes to find a suitable place to eat. All they have to do these days, just to install a food application that points them to the nearest restaurant. Take advantage of this wave of mobile technology by partnering with food apps to make sure that your restaurant is listed.

Add your restaurant on such food applications, so that people can easily order food online from your restaurant and it will also up to the popularity of your restaurant in the region.