Sterling announces yet another first in its basket of Value-Added Services for travelers

Chennai, 02 November 2022: With the new Meet and Assist services Sterling Holiday Resorts, one of the country’s leading leisure hospitality brand announces a new product and service feature to its portfolio of ‘Value Added Services’ - designed to ease travel related hassles for its guests and members from their moment of arrival at airport to check-in and check-out from the resorts and until their arrival back home.

As a pioneer in leisure holiday experiences, Sterling had earlier introduced to the segment first-of-its- kind ‘Holiday Insurance’ services powered by Digit Insurance. Now with the addition of ‘Meet and Assist’ service delivered by AirportZo across its network in India, it offers an innovative solution positioned for ease of travel at a convenience of a click. The service includes welcome at the pre-designated drop off area at airport before departure, porter assistance with baggage during security, assistance during transit / transfers, access to the airport lounge (in select packages), etc. and similar services at the arrival terminal as well. This helps the guests to breeze through the airport formalities coupled with all conveniences and at special rates.

“Sterling has always put the requirements of its guests in the forefront of its innovation and smart solutions that are designed to enhance the holiday experiences. Be it in the form of Holiday Insurance or the new Meet and Assist Services. We will continue to bring to table ideas that are valuable for the whole leg of travel right from the time of booking, until the return to home.

Mr. Harinath, VP Marketing, Sterling Holiday Resorts Ltd

The ’Holiday Insurance’ is a door-to-door holiday insurance and it recompenses for claims against trip cancellation, delay in checked-in baggage, missed connection, loss of baggage and personal belongings, accidental death & disability, personal accident, and much more. Travelers can opt-in for this service at the time of booking their holiday online. Since Jan 2022 over 68% of customers who book holidays on the Sterling website have opted for Holiday Insurance.

In future Sterling Holidays expects to add more such services to its platform for the convenience of its guests. Both the services by AirportZo and Digit are active on the company website www.sterlingholidays.com/value-added-services

About Sterling Holiday Resorts Ltd.

Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Alleppey, Anaikatti, Corbett, Dabhosa, Darjeeling, Durshet, Gangtok, Gir, Goa, Godavari, Guruvayur, Kalimpong, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Madurai, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ - an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services.

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