Switch to NPO (No Palm Oil) - A tectonic shift in the snacking industry

New Delhi | 28th May 2024: Consumers are becoming increasingly conscious of healthier snacking options, as evidenced by the recent conversations and growing awareness about Non-Palm Oil (NPO) products. This is significantly influencing consumer behavior and shaping new market trends.

Too Yumm!, the flagship brand of Guiltfree Industries Ltd. owned by the RP-Sanjiv Goenka Group, is a brand that has been offering innovative, disruptive, and healthier products since its inception. From introducing Multigrain Chips in unique flavours to being the first brand to bring in the technology of baked snaking products, the brand has been offering consumers better, healthier snacking options.

Furthermore, their entire range of snacks has been with No Palm Oil since the beginning. This innovation has set new industry benchmarks in the snacking industry, inspiring others to follow suit in introducing No Palm Oil snacks.  marking a notable shift in the cultural shift in the snacking industry. 

To mark its pioneering position, Too Yumm! has launched a new campaign titled " Switch to NPO (No Palm Oil), reiterating its position as a brand that has been the trendsetter with No Palm Oil in its snacks range. Through this integrated campaign, the brand aims to connect with consumers in driving the conversation on No Palm Oil snacks as healthier snacking options without compromising on taste.

"At Too Yumm!, we have been at the forefront of driving positive change in the snacking industry from day one," "Our commitment to offering palm oil-free snacks, including our popular chips range has been unwavering. With the 'No Palm Oil' campaign, we aim to reinforce our position as the 'OG of No Palm Oil Snacks' and raise awareness about the importance of mindful snacking choices.” 

Yogesh Tewari, Vice President of Marketing, Guiltfree Industries Ltd

The campaign involves a multi-pronged approach, creatively utilizing digital platforms to emphasize the core messaging of No Palm Oil, including influencer marketing, social media campaign through quirky posts, memes and on-ground activation across the country.

Too Yumm!'s pioneering stance on avoiding palm oil has garnered widespread acclaim, positioning the brand as the innovator and inspiring industry peers and consumers alike to reevaluate their snack preferences.

About Too Yumm!

Guiltfree Industries flagship brand; Too Yumm! has carved out a niche for itself in a cluttered market through very disruptive product format and flavour innovations. Over the years, Too Yumm! has pioneered many innovations like Bhoot Chips, Multigrain Chips etc. Too Yumm! with Chips, Karare, Rings and Veggie Sticks, etc are household names now and with its new launch in the kid’s segment in association with Marvel, Too Yumm! aims to disrupt the category and continue creating better snacking experiences for Indian consumers.

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