Taco Bell Declares Tuesday as The Ultimate Day of The Week in New Campaign

• Fans in India can experience the craveable classic for themselves and avail any two tacos, crunchy or soft, at just INR 129 from 4^th July 2023.

National, 4^th July 2023: Mondays are hard, but Tuesdays are better, all because of the observance of “Taco Tuesday.” Taco Bell’s most iconic, classic menu item that led to its widespread success - the Crunchy Taco - is set on making a name for itself globally. The classic and craveable menu item is one of the brand’s consistently represented food items on Taco Bell menu boards around the world. Now, Taco Bell spreading awareness of the “Taco Tuesday” ritual that is celebrated in the U.S. to the world, with the help of global icon LeBron James.

“We're thrilled to help introduce the cultural phenomenon of Taco Tuesday, giving fans around world the opportunity to come together and celebrate the best day of the week in their own unique way,”  “LeBron James has been a passionate ‘Taco Tuesday’ fan, and we couldn’t be more grateful to have his support in rallying even more taco lovers around the globe.”

Taco Bell’s Chief Global Brand & Strategy Officer, Sean Tresvant

The four-time champion, MVP and, most importantly, longtime “Taco Tuesday” enthusiast is committed to spreading the word about Taco Tuesday far and wide, so everyone can celebrate the best day of the week.

“‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody,” “‘Taco Tuesdays’ create opportunities that bring people together in so many ways. It’s a celebration for everyone.”

  LeBron James

Driving brand love, Taco Bell India Brand Ambassador and youth-icon, Hardik Pandya will also continue to celebrate and spread excitement around the ultimate day of the week.

In India, Taco Bell will be rejoicing in the delight of Taco Tuesday with a super exciting offer. To celebrate, fans can expect to avail any two tacos, crunchy or soft, at just INR 129 on Tuesdays, starting July 4^th, 2023. The offer will be available across all Taco Bell restaurants and on delivery through app and aggregators.

The Crunchy Taco has earned its fame as a crowd favorite. Experience the irresistible allure of Taco Bell's renowned Crunchy Taco, available in two delectable variants: veg and non-veg. Our veg variant is meticulously crafted with pinto beans and accompanied by our zesty ranch sauce. Meanwhile, our non-veg variant boasts the mouthwatering allure of Mexican chicken, perfectly complemented by the same tantalizing zesty ranch sauce. Whether you choose our famous vegetarian Taco or indulge in the savory delights of our non-vegetarian offering, Taco Bell invites you to embrace the unparalleled crunch and undeniable deliciousness that our Tacos are celebrated for. So let go of those Monday blues because when Tuesday arrives, it's Taco Tuesday—a perfect day to savor the unmatched joy and flavors of our Crunchy Tacos.

 “Taco Bell India is delighted to bring the ‘Taco Tuesday,’ celebrations to India. We are offering our customers, new and old, dine in, take out, and delivery; the extraordinary opportunity to purchase two crunchy or soft tacos of their choice for RS. 129, and incredible saving of upto Rs. 89. Taco Bell India has been offering our customers the most innovative and delicious quick service food in India and we are proud to be partnering with Taco Bell’s brand ambassadors LeBron James and Hardik Pandya to make Taco Tuesday our customers favourite day of the year.”

Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India

“We’re elated to invite Taco Bell fans in India to join us in celebrating a mini holiday in its own right: Taco Tuesday. Favourite day of the week now includes much more fanfare as more than 20 countries and markets around the globe invite Taco Tuesday celebrations with Taco Bell to become an experience of their own - whether that’s enjoying in-restaurant or ordering in, at home.”

Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India

About Taco Bell Corp

Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion still continuing across the globe.   

About Burman Hospitality Private Limited: 

Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative and value orientated products possible. 

Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experience. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029. 

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