Taj hotels to revive The Chambers business club with additional functionings

Taj Hotels’ parent company, the Indian Hotels Company Ltd (IHCL), has been on a reinvention binge this year. After inaugurating a new hotel brand, SeleQtions, and joining the homestay market, the company is now all set to reformulate its elite business club—made up of much of India’s corporate power circuit—The Chambers.

The Chambers, erected in 1975, is known to be a prestigious membership, owing to its strong business community. To spread out to the new generation of business people, it is experiencing an overhaul in terms of its advantages as well as some of its physical locations. In the first phase, The Chambers clubs at the Delhi, Mumbai and Kolkata hotels will view remodellings, followed by those in Chennai, at Taj Land’s End in Mumbai, Hyderabad and Dubai in 2021, the next phase. The Chambers is also looking to extend its footprint, starting with London and Bengaluru, and likely to extend to New York around 2021.

Among the most notable changes of the upgraded advantages is that members can now own a lifetime membership, and make a one-time transfer to their next-of-kin. A membership grants exclusive ‘Chambers room rates’ at Taj, Vivanta and SeleQtions hotels over the world (the discount percentage will depend on the property); complimentary upgrades; pool and gym access; and immediate Platinum membership to the Taj InnerCircle loyalty programme. Moreover, The Chambers will curate experiences and niche events, targeted to a corporate clientele.