Taj is World's Strongest Hotel Brand 2024

MUMBAI, JUNE 12, 2024: Indian Hotels Company (IHCL), India's largest hospitality company, announced that its iconic brand- Taj is once again the World's Strongest Hotel Brand by Brand Finance. The 'Hotels 50 2024' annual report by the world's leading brand valuation consultancy recognises the most valuable and strongest hotel brands across the globe.

"We are delighted for the iconic brand Taj to be honoured as the World's Strongest Hotel Brand yet again, in its milestone 120^th year. Receiving this recognition for four years, thrice as number one in the world, is testament to the brand’s century old legacy of pioneering destinations, setting global benchmarks and showcasing Indian hospitality to the world. This achievement underscores the trust and affection of our guests and the steadfast dedication and commitment of our colleagues in delivering warm and sincere service, a true hallmark of Taj.”  

Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL

He added, “Having demonstrated accelerated and responsible growth, Taj will remain at the forefront of furthering a sustainable and inclusive future for the hospitality industry.” 

As per Brand Finance’s Hotel 50 2024 report,“With a 45 % increase in brand value to USD545 million, Taj has become the world’s strongest hotel brand. Its improved Brand Strength Index (BSI) score of 92.9 out of 100 earned it an AAA+ rating, the highest brand strength rating awarded by Brand Finance. Taj also stands as the world’s second-fastest-growing brand, underscored by supercharged revenue growth and an increase in brand strength. Taj’s BSI score climbed more than three points and performed exceptionally well across various brand strength metrics, such as familiarity, consideration,

recommendation, and reputation.”

The report spotlights brand’s strong sustainability focus delivered under IHCL’s ESG+ framework of Paathya outlining short and long-term goals for 2030 anchored tothe United Nation Sustainable Development Goals.

To know more, click here to access the full report by Brand Finance. 

About The Indian Hotels Company Limited

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World's Strongest Hotel Brand 2024 andIndia’s Strongest Brand 2023 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel - The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 322 hotels including 99 under development globally across 4 continents, 13 countries and in over 130 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is primarily listed on the BSE and NSE.

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