The Burger Company Launches Express Store in New Delhi, Paving the Way for Faster, Flavorful Dining

New Delhi, Feb 13, 2024 – The Burger Company, India's fastest-growing burger brand and the largest woman-led burger chain, is thrilled to announce the grand opening of its first express store at the bustling heart of New Delhi. This strategic move is geared towards catering to the dynamic and fast-paced lifestyle of the modern generation.

With over 100 outlets spanning across India and Nepal, The Burger Company has secured its position as a frontrunner in the industry. The brand takes pride in being a woman-led initiative, setting a unique and inspiring benchmark in the culinary landscape.

The Burger Company Express is designed to meet the demands of individuals with hectic schedules, ensuring they don't miss out on the delectable flavors and experience that The Burger Company is renowned for. The concept focuses on providing a swift and seamless dining experience, tailoring to the tastes of those who appreciate quality burgers but find themselves on the go.

Neelam Singh, the visionary CEO of The Burger Company, expressed her enthusiasm for the new venture, stating, "We aim to reach out to a broader audience, particularly the youth, by introducing our express concept. The idea is to offer on-the-go quality burgers, allowing our customers to savor the delightful taste of The Burger Company even amidst their busy and high-travel schedules."

The Burger Company Express emphasizes speed and convenience without compromising on the exceptional taste for which the brand is renowned. Singh explained, "Our express store showcases a curated menu featuring TBC's hot sellers and top picks, enabling customers to decide on their orders swiftly. We've streamlined the ordering process to enhance customer convenience, eliminating the need for queuing up. In fact, customers can place their orders effortlessly with a tap on their cell phones."

Looking ahead, The Burger Company has ambitious plans for expansion, intending to open 50 more express stores in the National Capital Region (NCR) and Mumbai this calendar year. The company currently operates in over 50+ cities with 100 outlets nationwide and plans to add an impressive 75+ more TBC stores in the coming year, solidifying its status as the go-to destination for burger enthusiasts across the subcontinent.

As The Burger Company continues to redefine the fast-food landscape, the launch of the Express store in New Delhi marks a significant milestone, promising patrons a faster and more flavorful dining experience on the go.

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