The Indian Hospitality Industry's Summer Trends

India is one of the most popular travel destinations across the globe and has resulted in the Indian tourism and hospitality industry emerging as one of the key drivers of growth in the services sector in India. Some people define ‘Hospitality’ as ‘friendly and generous reception and entertainment of guests, visitors, or strangers’. Juxtaposing what it stands with the tradition that Indians have been following since ancient times, you will find hospitality in almost every sphere of the country. At present, this industry in India is considered a ‘sunrise industry’ which means it has a huge scope in the near future. Today, more people are traveling to various destinations for their family vacations and business purposes than ever because of globalization and affordable travel, which is creating a boom for the tourism and hospitality industry. As modernization took a swirl around the globe, there are some trends that this industry adapts for the successful service to their guests. These trends are ever-changing and adaptive and businesses must adjust to industry changes to stay on top.  

As the summer season comes around, people start exploring and traveling for relaxation and enjoying their time with loved ones. They planned out everything about the destination whether the place is in Kashmir or Kanyakumari, but when it comes to booking a hotel where the person hopes for luxury with leisure they make bundlers to it. Well, they don’t have to worry anymore about choosing a hotel that gives them relaxation with luxurious amenities and a warm homely touch. Pride Hotels Group is becoming a savior for all the hotel problems.

From the moment a guest walks into a Pride Hotels Group property, they can feel the warmth that is characteristic of Indian hospitality. The hotel industry has an unbalanced relationship with technology. Pride Hotels Group tends not to be pioneers in technological development, choosing instead to take on applications developed for the commercial real estate sector, airports, and the home, then look at how they can be integrated into so-called smart hotels. But the hotel reception is not the same as an airport check-in. Pride Hotels fulfill the need for a warmer welcome and a degree of personalization is much greater in a hotel setting. 

“We are now much more engaged with our personal health and wellness; a trend that has been accelerated by a combination of the Covid pandemic and the explosion in wearable fitness technology. Over the years Pride Hotels have firmly established its presence across popular tourist destinations nationally. This summer we are witnessing a significant increase in reservations from leisure tourists with most of our properties completely booked for the season. This quarter we are expecting an occupancy of approx 85% with a steady increase in ARR" 

SP Jain, Chairman and Managing Director, Pride Hotels Group.

Pride Hotels provides Spa and wellness treatment in most of its hotels around India. Along with fitness, there is a lavish spread of dishes and drinks that can be relished; these are masterfully crafted culinary delights that are prepared by talented chefs.

 “In India, there is a similarly alluring alternative that is frequently overlooked for every elegant tourist destination. With the help of Pride Hotels Group, we have launched "India Dekho with Pride," a campaign that aims to highlight India as a secure and viable tourist and MICE destination. From majestic mountains, charming villages, city highs, breathtaking landscapes, immaculate beaches, exotic wildlife, captivating history, and unique culture, to mouthwatering food, "India Dekho with Pride" helps you find the best, off the beaten path. We've introduced a special offer to keep the campaign more interesting and pamper kids and families on a tight travel budget of Book 2 room nights stay & Get 1 room night stay free*. It's how we spread the word to our countrymen about the breathtaking beauty of various Indian locations and cities” 

Atul Upadhyay, Senior Vice President, Pride Hotels Group.

Pride Hotels Group has a presence in around 56 great locations with 5,390 rooms, 109 restaurants, 152 banquets, lawns, and conference halls. Currently, Pride Hotels Ltd operates and manages a chain of hotels under the brand name “Pride Plaza Hotel” an Indian Luxury Collection, “Pride Hotel” which are conveniently centrally located business hotels, “Pride Resorts” at mesmerizing destinations, Mid-Market segment hotels for every business “Pride Biznotels” and a fresh concept of Premium luxury serviced apartment stays “Pride Suites”. Current locations are New Delhi, Kolkata, Ahmedabad, Pune, Nagpur, Bangalore, Chennai, Goa, Jaipur, Indore, Udaipur, Bharatpur, Mussoorie, Puri, Gangtok, Anand, Alkapuri, Manjusar (Vadodara), Sasan Gir, Somnath, Bhopal, Haldwani, Ranakpur and Rishikesh. Upcoming locations are Daman, Bhavnagar, Surendranagar, Agra, Dwaraka, Jabalpur, Bhopal, Bharuch, Haldwani, Nainital, Jim Corbett, Dehradun, Chandigarh, Dehradun, Lucknow, Varanasi, Rajkot, Kanpur, Neemrana, Mysore, Gurugram, Aurangabad, Halol, Yawatmal, Rudraprayag, Bengaluru, Greater Noida, Digha, Motera (Ahmedabad), Lonavala, Ambaji, Veraval, Amritsar among others.

Visit: www.pridehotel.com

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