Bengaluru, 27th December, 2023: Loya, IHCL’s flagship Indian-concept restaurant at Bengaluru’s iconic Taj West End, took centre stage on Wednesday, 20th December, with an engaging literary soirée with renowned author Raj Kamal Jha. As part of the first Loya Qissa organised at the celebrated restaurant since its launch in September, Loya hosted the launch of Jha’s latest masterpiece, The Patient in Bed Number 12. The glittering evening was attended by some of the most distinguished personalities of the city.
The launch of the book was followed by an engaging and insightful conversation between Ambreen Khan, noted branding and marketing expert, and the acclaimed author, Raj Kamal Jha. As they delved into the details of the book, guests gained a unique understanding about Jha’s creative process, the inspiration behind the book, the journey of its creation and the underlying themes. Adding depth to the atmosphere was the restaurant’s uniquely immersive setting and a thoughtfully designed high tea menu, tailored for Loya Qissa, which provided patrons with a distinctive experience. The architectural brilliance and colonial charm of Taj West End, originally established in 1887, provided the perfect backdrop for the exquisitely curated evening.
“ In the vibrant tapestry of Bengaluru's culinary scene, Loya Qissa is a symbol of the city's hunger for more than just dining. This literary event, featuring Raj Kamal Jha's latest work highlights the need for spaces that go beyond food, blending culture and creativity. Loya Qissa, understanding that people seek more than a meal, offers an escape—a sanctuary where stories unfold, and connections deepen. Our unwavering commitment is to keep crafting spaces that invite individuals to immerse themselves in joy, flavor, and cultural richness, pushing the boundaries of culinary celebration”
Taljinder Singh, Senior Vice President and Brand Custodian, The Indian Hotels Company Limited,
“The love and support that we have received for Loya, since its launch, from our patrons has been overwhelming and truly humbling. Our philosophy is to not only make fine dining a holistic feast for all senses, but also to go beyond the traditional dining experience and create many moments throughout the year, personalised for our guests and designed for their delight.”
Saleem Yousuff, Senior Vice President – Operations, The Indian Hotels Company Limited
“The success of Loya Qissa goes beyond mere appreciation; it reflects our guests’ resonance with our commitment to providing an elevated cultural and culinary experience. The intent behind Loya Qissa is to transcend traditional dining, offering an immersive journey that enriches the audience through the magic of storytelling, diverse conversations, and a distinctive ambience,” he added. "Loya," symbolises a joyous feast, embodying unity and camaraderie. Traversing the landscape of North India,
Loya captures the culinary tapestry from the foothills of the Himalayas to the terrains of Punjab and the snow-capped peaks of Kashmir. Seamlessly blending cultures and flavours, the restaurant invites patrons on a captivating culinary journey through North India—a living testament to breaking barriers and crafting a culinary tapestry that captures the spirit of the northern subcontinent. The Loya menu, with seasonal ingredients and handcrafted spice blends, embodies the resilience of soldiers, tribes, and warriors, upholding the authenticity of age-old cooking methods.The bar philosophy, Loya ‘Paanch’, a blend of the charm of the past with modern refinement, focuses on indigenous beverages and the North’s botanical abundance with a contemporary twist on local spirits.
Transcending taste and aroma, Loya’s design blends elegance and nostalgia, featuring grand arches and intricate motifs with outdoor spaces featuring natural rocks, boulders, and Himalayan spring inspired aquatic bodies. Loya’s music curated by Shreyas Patkar is inspired by folk tunes, traditional rhythms, and soul-stirring compositions add the final touch to the quintessence of North India.
Raise a toast at Qissa Lounge and indulge in Loya Qissa, the eclectic storytelling events as the restaurant embarks on a new chapter in Bengaluru's culinary journey. To know more and make reservations, please visit: Loya at Taj West End, Bengaluru.
About Taj West End, Bengaluru
Started by the Bronsons as a 10-room inn in 1887, Taj West End, Bengaluru, is a heritage hotel acquired by the Indian Hotels Company in 1984. Nestled amidst 20 acres of flora, and defined by its illustrious heritage and colonial charm, it has grown to 117 magnificent rooms and suites, each with a gorgeous view, dotting the sprawling landscaped gardens. Taj West End, Bengaluru, is home to the second oldest tree in the city and a Victorian-era postbox that is still in use. The idyllic surroundings of Taj West End, Bengaluru, provide a lush sanctuary which makes guests forget that they are in the centre of a bustling metropolis.
Taj West End, Bengaluru, a 5-star luxury hotel, is a perfect synthesis of the charms of a bygone era and modern amenities and comforts. The legendary hotel, situated in the heart of the city on Race Course Road, is a prominent landmark, and is located in close proximity to the Bengaluru Golf Club and the Turf Club, with the Bengaluru International Airport only an hour away. The hotel offers a range of fine dining experiences for every palate, and its eight majestic banqueting venues lend colonial elegance to every corporate and social occasion. The Prince of Wales Lawns is the most sought-after wedding venue in the city.
Taj West End, Bengaluru, has won many accolades over the years, for its unmatched luxury, glorious heritage and legendary Taj hospitality, with the most recent ones being:
● Times Food & Nightlife Awards 2023: Best Vietnamese Premium Dining (Blue Ginger)
● Haute Grandeur Global Hotel Awards 2022: Best Leisure Hotel in India
● Booking.com: Traveller Review Award 2021 (based on millions of customer reviews)
● South Asian Travel Awards 2020: Gold in the Leading Luxury Hotel/Resort category, and Silver in the Leading Heritage Hotel/Resort category
----