The Resort’s staff become eco-warriors to clean up Aksa beach with BMC after bidding farewell to Lord Ganesh

Mumbai, September 2022: As devotees bid farewell to Lord Ganesh on the final day of Ganesh Chaturthi, beaches across Mumbai were left in a mess. Debris of idols laid strewn across Mumbai’s beaches, and Aksa beach is not an exception. To get back that lost glory of Aksa beach and make it spik and fine again The Resort, Mumbai along with Brihanmumbai municipal corporation have done a massive clean-up that was undertaken by the staff of The Resort and celebrities like Tina Dutta, Saurabh Raaj, Virajas and Shivani also join hands for this social initiatives.

Since the past few years,The Resort has been conducting this beach clean-up as part of CSR activity and taking a pledge to keep the surrounding area clean and green by creating awareness among beach-goers. Aksa beach is one of Mumbai’s most beautiful beaches located along the Arabian Sea. It is an ideal tourist destination with people thronging to enjoy its pristine beauty and surrounding.

After a combined effort by The Resort staff and BMC around 120 kgs of debris was collected along with other litter.The collected garbage was then taken by the municipal trucks and disposed of in a proper manner. Most of the garbage collected included plastic cups, nirmalya(flower remains)water bottles and cans which are non-degradable and pose a major threat to birds, animals as well as aquatic life. Such marine debris is a hazard to the sea eco-system.

The Resort initiated this clean-up drive as part of its GO GREEN MOVEMENT and to maintain the sanctity of the beach which lends the property its tranquil charm since it is located right near Aksa. While BMC carries out regular mechanical cleaning of the beach, it is man-made litter and waste that are the real culprits in spoiling the purity of the beach.

“We often see the beach strewn with litter especially during festivals like Ganesh immersion, Chhat puja and on public holidays when huge crowds gather here. The litter and garbage spoil the scenic beauty of the sea and also create environmental hazards for aquatic life and land animals. It is our duty as citizens to ensure that our beaches are well maintained and clean. We hope more and more people join in the effort and we can maintain this beach with their participation.”

Priti Jha Hotel Manager of The Resort Mumbai

Interestingly, as The Resort team and celebrities toiled to deal with the trash on the beach, it caught the eye of many a passer-by who showed keenness to join the drive.

The Resort is known for its scenic location near Aksa beach and is often flocked by people who wish to seek respite from the bustling urban life while being in the city itself.

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