Encalm Hospitality Unveils India’s First 3D Anamorphic Experience at Terminal 3 of Indira Gandhi International Airport

New Delhi, 25th August 2025 – Encalm Hospitality, a pioneer in premium airport lounge services, has unveiled its latest campaign that redefines the airport experience through an extraordinary 3D anamorphic installation that merges art, luxury, and technology.

Located at Terminal 3 of Indira Gandhi International Airport, this first-of-its-kind installation is more than just a visual spectacle; it marks a bold step in repositioning airport spaces from mere transit points to emotionally resonant, artistically elevated destinations. Through this initiative, Encalm is leading a new era of experiential travel hospitality.

At the core of the campaign lies the brand’s commitment to storytelling and innovation. The anamorphic installation transforms the airport into an immersive zone where travellers don't just pass through, they engage. Complementing this physical marvel is a visually rich brand film, curated to evoke emotion and elevate perception.

The brand film brings Encalm’s philosophy to life, showcasing its premium services through a thoughtfully crafted visual narrative. It opens with Atithya, the signature Meet & Greet offering, where travellers are welcomed with end-to-end assistance-including porter service, buggy rides, and fast-track support-available in multiple tiers (Silver, Gold and Elite) to suit every traveller’s need. The film then transitions into the Encalm Lounges, highlighting gourmet buffets, live cooking stations, Wi-Fi, and elegant seating designed for both rest and productivity. It further immerses viewers into the Encalm Spa, offering jet-lag therapies, synchronized massages, and facials tailored for travellers on the move. Finally, it culminates with Encalm Privé, the ultra-luxury flagship lounge at Terminal 3, featuring 550+ seats, a business centre, kids’ play area, library, wellness zone, bar, and a multi-cuisine spread-positioning it as the gold standard in airport hospitality.

Together, these elements signify a shift: from traditional hospitality to curated lifestyle experience.

This initiative caters to the premium, digitally connected traveller business professionals, millennials, luxury seekers, and aesthetes who value ambience, storytelling, and curated moments. For these travellers, the airport is no longer just a stopover, but a shareable, sensorial part of their journey.

The campaign has already made waves online. Collaborations with top content platforms like Mad Over Marketing and Marketing Mind have significantly amplified Encalm’s reach. To date, the campaign has garnered over 1 million in total reach, with more than 1.08 million impressions, 17,000+ engagements, and 586,000+ video views. Encalm’s Instagram community has also grown by nearly 6%. On-ground, the anamorphic installation is drawing more than 2,000 daily visitors, organically generating buzz and user-generated content from captivated travellers.

Vikas Sharma, Group Chief Executive Officer of Encalm Hospitality, said: “At Encalm, we believe that travel is more than just movement; it's about emotion, immersion, and memory. With this campaign, we are reimagining airport hospitality through a lens of digital art and human connection. Our lounges are not just places to unwind; they are destinations that inspire. This 3D anamorphic experience reflects our vision of blending luxury, innovation, and storytelling to elevate every moment of the traveller’s journey.”

This campaign is more than a marketing success; it's a statement of Encalm’s long-term vision to create emotionally enriching, globally benchmarked experiences in India’s airport ecosystem.