Goibibo's 'No-Compromise' Campaign: Jayaram and Kalidas Bring Nostalgia and Modern Convenience to Travelers

Gurugram, 7th November 2024: Goibibo, one of India’s beloved travel brands, has launched the next chapter of its successful ‘No-Compromise’ campaign, introduced earlier this year. This campaign, presented through a digital film, takes a nostalgia-driven approach aimed at travelers in Tamil Nadu and Kerala. It stars the recently onboarded brand ambassadors - the iconic father-son duo Jayaram and Kalidas.

Building on the campaign’s success, this sequel taps into cultural nuances and the rich linguistic heritage of Tamil Nadu and Kerala to deepen Goibibo’s connection with audiences in these regions. Revisiting the beloved characters from the cult classic Panchatanthiram, the film shows Jayaram under pressure to book the perfect family hotel. He offers to consult his friends—Ram, Reddy, Hegde, and Vedham – a nod to the classic film’s iconic characters – when his son Kalidas suggests a smarter solution: using Goibibo, where over 35 lakh user reviews offer a reliable guide to the ideal hotel.

“This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travelers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”

Raj Rishi Singh, Chief Marketing Officer, Goibibo

The digital film is now available on Goibibo's official social media platforms along with a limited period flat 50% discount (up to INR 2000) on the first hotel booked on Goibibo.

Watch the films here (Tamil) and here (Malayalam)

About Goibibo:

Goibibo provides options for flight ticketing, hotel bookings, train ticketing, bus ticketing, inter-city cabs, and ancillary travel offerings. Through its mobile app and website, travellers can search, plan, and book a wide range of travel services. The brand’s core differentiator is in the value-based and traveller-first offerings that promise an elevated user experience and superior value for all travellers.

More information: https://www.goibibo.com/aboutus/