Karnataka Tourism Society Expands Destination Promotion B2B Roadshow Campaign to Andhra Pradesh & Telangana

Bengaluru, 6th March 2026: The Karnataka Tourism Society (KTS) is set to host its next series of Destination Promotion B2B Roadshows in Visakhapatnam, Vijayawada, and Hyderabad from 9th to 11th March 2026, organized in association with the Ministry of Tourism, Government of India, the Department of Tourism, Government of Karnataka, Karnataka State Tourism Development Corporation (KSTDC), and Jungle Lodges & Resorts Ltd. (JLR), with the initiative aimed at deepening regional partnerships, catalyzing domestic inbound travel, and further strengthening Karnataka’s tourism footprint across South India.

A total of 45 stakeholders from Karnataka will actively participate in the B2B sessions, engaging with travel trade counterparts in each city. The roadshows will feature destination presentations, promotional video screenings, and interactive sessions showcasing Karnataka’s diverse tourism circuits—from heritage towns and hill stations to wildlife sanctuaries, eco-tourism experiences, and adventure tourism offerings.

Building on the momentum from the recently concluded Central India B2B Roadshow Series across Indore, Nagpur, Aurangabad, Nashik, and Pune—which attracted 700 buyers and 32 stakeholders—this success follows the Southern India Roadshows that engaged over 500 buyers and 45 stakeholders. The upcoming Andhra Pradesh & Telangana series is expected to further consolidate Karnataka’s position as a leading tourism destination in the domestic market.

Mr. K. Syama Raju, President of Karnataka Tourism Society, said: “Karnataka continues to offer an extraordinary year-round tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. These roadshows are a strategic step to strengthen Karnataka’s visibility among the travel trade in Andhra Pradesh and Telangana, while fostering new partnerships and unlocking fresh opportunities for domestic tourism growth.”

Mr. D. Venkatesan, Regional Director (South), Indiatourism Chennai, added: “I had the privilege of attending the South India series of roadshows and was truly taken aback by the overwhelming response it received. Domestic tourism remains the backbone of India’s tourism economy, and initiatives like these B2B roadshows are vital to enhancing inter-state tourism cooperation under the ‘Dekho Apna Desh’ campaign. Karnataka’s diverse portfolio of tourism products makes it one of the most dynamic states for both leisure and business travel, and these events provide an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”

Looking ahead, KTS plans to expand its outreach through programs such as Discover Bidar FAM Tour, Explore Kalyana Karnataka, and upcoming roadshows in key cities of Gujarat in August 2026. Additionally, Discover Chikkamagalur, a standalone destination promotion event, will highlight the region’s unique offerings and further strengthen Karnataka’s national tourism footprint.