MakeMyTrip Brings Europe’s Most Iconic Experiences, from Alpine Trains to the London Eye, Onto a Single Platform for Indian Travellers

• Now book scenic rail journeys with Rail Europe, hop-on-hop-off city tours with Big Bus, and world-famous attractions like Madame Tussauds and Jungfrau's 'Top of Europe', all in Indian Rupees.

Gurugram, January 06, 2026:  Planning a trip to Europe just got simpler and seamless. MakeMyTrip is removing the hassle of planning by bringing the continent's most iconic activities and experiences directly onto its Tours & Attractions platform. Instead of juggling multiple websites and foreign currencies, Indian travellers can now discover, plan, and book Europe’s most sought-after attractions in a few clicks, all in Indian Rupees.

MakeMyTrip has partnered with the world-renowned operators behind Europe's must-do activities:

• Merlin Entertainments: The creators of iconic attractions including the London Eye, Madame Tussauds, and SEA LIFE aquariums
• Jungfrau Railway Group: The company behind the spectacular train journey to the 'Top of Europe' in the Swiss Alps
• Rail Europe: The go-to for booking train tickets across the continent, including the hugely popular Swiss Travel Pass.
• Big Bus Tours: Famous for its iconic red, open-top sightseeing buses that circle through major cities like London, Paris, and Rome

Commenting on the development,Jasmeet Singh, Chief Commercial Officer – Holidays & Experiences, MakeMyTrip, said,“Anyone who has planned a Europe trip knows the hassle: one website for your train tickets, another for a museum, and a third for a city bus tour, all in different currencies. We're fixing that. Our goal is to take the stress out of planning so travellers can focus on the magic of the trip itself. By bringing global leaders onto our platform, we're not just selling tickets; we're helping our customers build their dream itineraries with a few simple clicks.”

Holiday packages sold on MakeMyTrip typically include an average of six to eight pre-booked activities. The four onboarded brands are already among the most preferred choices for Europe-bound travellers buying holiday packages on MakeMyTrip: 20% of travellers opt for Big Bus tours across 15+ cities, with Paris and London leading adoption; 30% of those headed to Switzerland book Jungfrau experiences; and more than 75% have at least one point-to-point ticket via Rail Europe. Swiss Travel Pass being the most popular offering from Rail Europe. Entertainment formats are growing too, with over 20% of travellers selecting Merlin Entertainments attractions like Madame Tussauds, Sealife and London Eye among others as part of their itinerary.

This development builds on MakeMyTrip’s continued focus on integrating experiences into the travel journey. Last year, the company introduced a dedicated Tours & Attractions platform to help travellers shortlist and book over 200,000 activities & experiences across 1,100 cities worldwide.