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Partnership with Oceania Cruises marks the first time Breitlingâis sold onboard the
luxury cruise line
SINGAPORE, 14 August, 2025—Oceania Cruises®, the world’s leading culinary- and destination-focused luxury cruise line, andRegent Seven Seas Cruises®, the world’s leading ultra-luxury cruise line, have added upscale retail partner Diamonds Internationalâto its shipboard offerings. Debuting onboard Oceania Cruises’ recently launched eighth ship,Oceania Alluraä, the fine jewellery retailer will provide guests with a full-scale luxury retail experience including lifestyle brands, timepieces and a selection of jewellery in the fleet’s onboard shops.
Notably, luxury Swiss watchmaker Breitlingâwill now be available to Oceania Cruises guests, with the recent launch ofOceania Allura.Known for precision and performance, the Breitling line of timepieces will appeal to Oceania Cruises guests and their refined sense of adventure.
Diamonds International will debut for Regent Seven Seas Cruises aboardSeven Seas Mariner®following the ship’s upcomingmulti-million dollar refurbishment in late 2025, with further details to be revealed at a later date.
“We are thrilled to be partnering with Diamonds International and believe that our guests will relish the opportunity to browse and buy from the remarkable array of brands on offer as they sail the globe on our small luxurious ships,”
Jason Montague, Chief Luxury Officer of Oceania Cruises and Regent Seven Seas Cruises.
A highlight of the Diamonds International presence onboard will be its signature diamond, the Crown of Lightâ. Featuring a patented, 90-facet cut, the Crown of Light diamond emits a sparkle and shine that even the most skeptical shoppers will find hard to resist.
Other brands that can now be found onboard Oceania Cruises as part of the Diamonds International retail experience include Ferragamo designer handbags and accessories; renowned Tumi luggage; Cariloha, sustainable luxury linens made with bamboo; Chanel and Dior luxury fragrances; North Face outerwear; Italgem Steel men’s designer jewellery; and Panerai, Italian luxury watches.
Making their at-sea debut as part of this globally inspired collection curated by Diamonds International are two further brands: Fair Harbor, which turns ocean plastics into coastal-inspired clothing, and Alustre, a modern, diamond-infused cosmetics line offering makeup, skincare and fragrances.
“This partnership means a lot to us,”. “We’re proud to keep growing with Oceania Cruises and Regent Seven Seas Cruises and our team is excited to bring our collections to their guests around the world, on every ship, now and in the future.”
Albert Gad, CEO of Diamonds International