SOTC Travel Wins Silver at IAMAI India Digital Awards 2026

• Recognized for Best Use of Cross-Channel Marketing for ‘Saare Jahan Se Achha India Humara’ Campaign                            

Mumbai, February 04, 2026: SOTC Travel, a leading omnichannel Travel and Tourism Company has won Silver in the ‘Best Cross-Channel Marketing Campaign’ category at the IAMAI India Digital Awards 2026 (Best Digital Advertising Awards 2026). The award recognizes its high-impact campaign, ‘Saare Jahan Se Achha India Humara’, celebrating India’s diversity while driving renewed interest in domestic travel.

The win highlights SOTC Travel’s integrated cross-channel strategy, aligned to the category objective, leveraging key channels – like social media platforms, performance marketing platforms like YouTube, Google PMax and Google DemandGen, influencer collaborations, website/app, CRM to deliver a seamless and consistent consumer journey across touchpoints.

Executed as a content-led, data-driven initiative, the campaign brought alive India’s cultural, natural and experiential richness through immersive storytelling and targeted engagement, driving strong awareness, deeper consumer connection and enhanced brand affinity. A key strength of the campaign was its regional focus, aligned with SOTC’s robust presence across metros and tier 2–3 markets. Market-specific content and messaging enabled the brand to connect with diverse traveller segments across India.

Speaking on the win, Mr. Asif Riaz, Vice President & Head of Marketing at SOTC Travel Limited said, “We are delighted to be recognized at the IAMAI India Digital Awards 2026 for a campaign that reflects our belief in the power of storytelling to drive meaningful engagement. ‘Saare Jahan Se Achha India Humara’ was designed as an integrated, cross-channel digital initiative to celebrate India’s unparalleled beauty while inspiring travellers to rediscover domestic destinations. This recognition reinforces our focus on innovative, data-led marketing strategies that build strong emotional connections and deliver impact for today’s digital-first consumer.”

The IAMAI India Digital Awards are among the country’s most prestigious recognitions in the digital ecosystem, celebrating excellence in digital advertising, marketing innovation, and impactful campaigns across industries.