Thomas Cook India announces special Marathi Europe Tours Appoints acclaimed Marathi actor Subodh Bhave as a brand ambassador for the Maharashtra market

Mumbai, February 27, 2026: Recognising Maharashtra as one of India’s high-growth source markets for outbound travel, Thomas Cook (India) Limited, India’s leading omnichannel services company, has launched its dedicated Marathi Special Holidays portfolio and appointed acclaimed Marathi actor Subodh Bhave as the goodwill brand ambassador for the Maharashtra market. The initiative debuts with special Europe group departures designed exclusively for Maharashtrian travellers — reflecting the Company’s strategic focus on regional personalisation and deeper cultural connect.

Maharashtra is a strong source market, driven by rising disposable incomes, global aspirations and a culturally rooted passion for exploration. Maharashtrian travellers are known to be discerning and research-driven — seeking thoughtfully crafted itineraries, quality accommodations, culinary familiarity and seamless planning when travelling overseas. Backed by a robust omnichannel network of 29 retail outlets across Mumbai, Pune, Navi Mumbai, Nashik, Ahmednagar and Kolhapur, Thomas Cook India is strategically positioned to serve this strong and expanding market, with both depth and scale.

The Marathi Special Europe Holidays are group tours that seamlessly blend international aspiration with regional comfort. Key highlights include local Marathi-speaking tour experts, curated Maharashtrian cuisine inclusions and the comfort of travelling alongside like-minded Maharashtrian travellers. Designed for multi-generational families, couples and groups of friends, the tours offer immersive experiences across iconic European destinations including Switzerland, France, Italy and Austria.

“Maharashtra is a key source market for us, and we saw this as a significant opportunity to deepen our engagement with the Marathi traveller segment. With our strong omnichannel presence and extensive retail footprint across the state, we are well-positioned to serve this market with both scale and personalised service.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited

Our Marathi Special Europe Holidays have been introduced with a clear strategic intent — to cater specifically to the preferences of Maharashtrian travellers by combining global experiences with regional familiarity, from Marathi-speaking tour managers to curated Maharashtrian cuisine inclusions.

As part of this focused approach, we are delighted to have acclaimed actor Subodh Bhave on board as our Goodwill Brand Ambassador, strengthening our connect with Maharashtrian travellers across the state.”